BusinessWeek gets Linked In

By Reynolds Staff on Dec 12, 2007 in Jobs

BusinessWeek is getting their Web site all linked in. MediaPost.com is reporting that the publisher is one of the first to get the LinkedIn invite, which will allow BusinessWeek developers to utilize functionality from the popular business social-network site for use on businessweek.com. According to the article,

“In one feature, LinkedIn will create links in the text of BusinessWeek editorial content for the proper names of businesses and people. By mousing over the links, the reader can determine how they are connected to the individual or entity in question, including how many of their own contacts are connected.”

Will the synergy result in making businessweek.com a place where business is done rather than just talked about? Will you as a reader be connected through your network to business news makers of the day? And if so, what will that mean for journalists? We’ll be watching…and in the meantime,we’ll be beefing up our LinkedIn profiles.
Read Mediapost.com’s full report here.

About the Author

The Reynolds Center, created through generous grants from the Donald W. Reynolds Foundation of Las Vegas and operated by ASU’s Walter Cronkite School of Journalism and Mass Communication, is dedicated to improving the quality of business and economics coverage through training programs for business reporters and editors.