CNBC sees best ratings ever, still faces challenges

By Reynolds Staff on Dec 01, 2008 in Basics, Uncategorized

“Broadcasting & Cable” features a story that discusses CNBC’s “shortfall season” and the challenges the network may be facing despite record ratings. Marisa Guthrie reports the network is currently in the process of reducing its budget by roughly 10 percent. As a result, people at the network are generally uneasy. According to a memo sent to employees in October by NBCU President and CEO Jeff Zucker, the budget reductions will affect promotional expenses, discretionary spending and staffing

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