Newspaper ad revenue falls again

By Reynolds Staff on Dec 01, 2008 in Basics, Uncategorized

Newspaper advertising in print and online declined more than 18 percent in the third quarter of 2008, according to Editor & Publisher.
The drop is the single biggest since the Newspaper Association of America started keeping track of quarterly ad revenue in 1970.

Though the 30.85% decline in third-quarter classified ad revenue was no surprise, given the drumbeat of poor earnings reports in recent weeks — online turned negative for the first time since NAA has kept separate statistics. The revenue total of about $750 million was 3% behind the year-ago period.

Quarterly ad revenue has been declining for six consecutive quarters now. It was down nearly 13 percent in Q1 2008 and more than 15 percent in Q2.

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