Ad revenue continues to slide at major biz publications, Web sites

By Reynolds Staff on Jan 23, 2009 in Basics, Uncategorized

24/7 Wall St. examines falling advertising revenues both online and in print editions. This trend has clearly affected some major financial publications and Web sites.
For example, ad sales at The Economist are down about 30 percent this year. “High-end demographic online properties” such as WSJ.com are also taking a hit.

WSJ.com, part of News Corp (NWS) is running advertising for sister website Barrons.com which it probably carries for free. Businessweek.com is running marketing messages offering four free copies of its print edition. Forbes.com is carrying direct response messages from online shopping service Brookstone.com. CNNMoney.com, part of Time Warner (TWX) is also running ads for Freescore.com.

According to experts, the first quarter of 2009 will probably be “a disaster” for internet advertising.
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