Obama and multimedia

The Financial Times details why Barack Obama is truly a multimedia president.
This week, the White House launched Recovery.gov, a site that tracks where stimulus money will be spent. This comes after a revamp of the White House’s own site, which added blogs, behind-the-scenes photos and video addresses from the President.
From the story:

He has also popped up on less traditional podiums, such as a Sunday night all-star basketball game and an ESPN documentary for black history month, hosted off-the-record briefings for newspaper columnists and provided access to magazine feature writers for endless cover stories. “He’s doing what every CEO of every company should be doing. You’ve got to be talking to people, because when you stop talking to people they start to assume the worst,” said Antony Young, of Optimedia, the Publicis-owned media planning group.