WSJ. advertising down

Women’s Wear Daily reports that advertising for the Wall Street Journal’s magazine WSJ. is way down.
In the high-end glossy magazine’s national edition, there are just 27 advertising pages of the total 92 pages. That’s a big drop from when the magazine launched it’s first issue in September.
At that point there were 51 ad pages of 104.
From the story:

Though the original plan was to go monthly this year, WSJ. is remaining a quarterly in response to market conditions. Publisher Ellen Asmodeo-Giglio put it bluntly: “The commitment is there, the investment is there, but the advertising is not. We’re still going full force, but the ad climate is extremely challenging.”

For the full report from WWD.com click here.