Online ad revenue grows again, but more slowly

By Reynolds Staff on Mar 30, 2009 in Basics, Uncategorized

Revenue from online advertising rose again in the fourth quarter of 2008, despite the the stuttering economy. However, it rose much more slowly than it had previously, according to Editor & Publisher.

The report from the Interactive Advertising Bureau and
PricewaterhouseCoopers LLP said that revenue from online ads — which companies like Google and Yahoo heavily rely on — totaled $6.1 billion in the last three months of 2008.
That marked an increase of $154 million, or almost 3 percent, from the same period in 2007. Back then, Internet advertising was up 24 percent over the previous year.

According to the article, online ad revenue was up almost 11 percent for the whole year.
Online advertising rose to account for 10 percent of all advertising last year, up from 8.5 percent in 2007.

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