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Idolizing The Economist

Matt Pressman of Vanity Fair writes that the saying, “We’re going to turn things around by being like The Economist,” has become an overused cliche.
He says there is no way news weeklies can be like The Economist, a magazine whose circulation has doubled in the past seven years, and he offers four reasons why. The number one reason: they can’t match the snob appeal.
To read the full story click here.

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About the Author

The Reynolds Center, created through generous grants from the Donald W. Reynolds Foundation of Las Vegas and operated by ASU’s Walter Cronkite School of Journalism and Mass Communication, is dedicated to improving the quality of business and economics coverage through training programs for business reporters and editors.

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