Reporting on troubled brands

By Reynolds Staff on Apr 21, 2009 in Basics, Uncategorized

Wall Street 24/7 has a story that predicts which brands could soon disappear in this tumultuous economy.
Reporters examined the 100 largest troubled brands and through detailed reporting came up with a list of 12 that they say will fold by next year.
Among those is Hearst’s Esquire magazine and Borders.
For the complete list click here.

About the Author

The Reynolds Center, created through generous grants from the Donald W. Reynolds Foundation of Las Vegas and operated by ASU’s Walter Cronkite School of Journalism and Mass Communication, is dedicated to improving the quality of business and economics coverage through training programs for business reporters and editors.