Still hope for newspapers

In a recent Forbes.com article, Lauren Rich Fine, director of research at ContentNext Media, urges newspapers employees to expand their boundaries and challenge current media norms with creative alternatives in order to prolong their longevity.
“The world is changing. Newspapers need to change with it,” said Fine who also is a practitioner in residence at Ohio’s Kent State University College of Communication & Information.
Fine suggests media companies re-vamp their community relationships by having reporters interact more with residents. Also, newspapers can add value to their content for the communities they serve by embracing new media options for better engagement.