Wired: editorial success and ad failure

An article in today’s The New York Times details the challenges faced by Chris Anderson, the editor in chief of Wired magazine.
On one hand, the magazine has been a success editorially under Anderson’s leadership. Wired won three National Magazine Awards last month.
But the story details how the magazine has lost 50 percent of its ad pages this year, a number that ranks it “among the worst off of the more than 150 monthly magazines measured by Media Industry Newsletter. Only Portfolio, which Cond