A future personalized
Fast Company recently posted an article describing what IDEO, a global design consultancy used by Fortune 500 companies, believes journalism will look like after its traditional business models have collapsed.
The article criticizes news organizations for their loss of credibility, clunky and inefficient distribution systems and for marginalizing consumers in the dialogue of how to save journalism.
Yet IDEO still has hope for the future of news. It forsees a future of highly-contextualized hyper-local citizen journalism that contributes to a dense web of collective knowledge thriving on immediacy. From the story:
In these scenarios, we see that information has become even more personalized and hyperlocal–and, paradoxically, more communal, participatory, and global. Journalism is more like having a conversation. People speak with unique voices, take ownership of content, and establish credibility, which in turn enables strong communities in which news can thrive.
View the story here. See discussion about the future of journalism here.
What do you think of IDEO’s vision of journalism’s future? Comment and tell us.
