Looking for chicken biscuits

By Rosland Gammon on Sep 09, 2009 in Basics, Best Practices

Tanya Ott of WBHM public radio in Birmingham showed the aftermath of a company closure in Wadley, Ala. Her segment offers suspense and a bit of a twist: The patio-furniture company closed because of an accounting scandal – not slumping sales.

The segment has wonderful details – Bonnie’s Country Kitchen no longer delivers chicken biscuits to the shuttered Meadowcraft Inc. plant. It paints a picture of the small town and helps listeners understand the repercussions of the closure.

Today’s Tip: In the midst of an ongoing news story, look for examples that don’t fit the mold and report them with vivid detail.

Tanya’s story reminds us that the recession isn’t the only one-eyed monster hurting businesses.

About the Author

Rosland Gammon is a former business journalist turned college instructor. Her newsroom experience includes reporting for The Philadelphia Inquirer, and reporting and editing at Bloomberg News. Gammon currently teaches communications at Alverno College in Milwaukee. Follow her daily posts. | E-mail: Rosland Gammon