Technorati: Most bloggers still hobbyists
Technorati has released its State of the Blogosphere 2009 report.
“In a world that’s constantly changing — shocked by financial catastrophe and political upheaval, yet still moving faster every day — not much is constant. But as the 2009 State of the Blogosphere survey demonstrates, the growth of the blogosphere’s influence on subjects ranging from business to politics to the way information travels through communities continues to flourish. In a year when revolutions and elections were organized by blogs, bloggers are blogging more than ever, and the State of the Blogosphere is strong.”
“Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers we surveyed have earned a graduate degree, and the majority have a household income of $75,000 per year or higher.”
More highlights:
Two-thirds of bloggers are male
• 60% are 18-44
• The majority are more affluent and educated than the general population
? 75% have college degrees
? 40% have graduate degrees
? One in three has an annual household income of $75K+
? One in four has an annual household income of $100K+
? Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level
• More than half are married
• More than half are parents
• Half are employed full time, however ¾ of professional bloggers are employed full time.
Those are just some of the headlines. Dig into Technorati’s full report to see the state of the blogosphere in 2009 .. and perhaps a glimpse at our future.
