Try tag-team reporting with public-broadcast partners
The New York Times and PBS’s “Frontline” teamed up to take a closer look at credit, debit and prepaid cards with “The Card Game” series. The latest story focuses on the fees that prepaid-card users incur before even using the cards.
The nut graf of business reporter Andrew Martin’s story for The Times says:
For many people who do not have bank accounts, or cannot get a credit card, the appeal is irresistible, making the reloadable cards among the consumer banking industry’s fastest-growing products. But their convenience comes with a catch: fees, often hidden in the fine print.
Today’s Tip: Try collaborating with public broadcast stations in your area to produce videos, articles and podcasts on a single topic.
The tag-team effort can help expand sourcing and reach. Louis Freedberg writes about choosing collaboration over competition in his blog. His example shows how media partners can work together to reach their distinct audiences and broaden their audiences at the same time.
Kenneth Killebrew also discusses the topic in his book, Managing Media Convergence: Pathways to Journalistic Cooperation. An excerpt of the book can be found here.
And you don’t have to be a mega-media organization to make it work. The News-Sentinel in Fort Wayne, Ind., teamed up in 2006 with its local public radio and TV stations, as well as a local public university, to produce a multimedia project on the political, economic and humanitarian crisis in Burma.
