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Anita Lienert: Editorial director for Global Auto Systems



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Age: 56
Home: Dexter, Mich.
What I do: Editorial director for Global Auto Systems, content provider for Edmunds.com/Inside Line/News
Previous life: Detroit News auto columnist

My brand: Global news coverage with emphasis on emerging markets
Hours worked per week: 60
Annual sales: Sorry. Proprietary info.

What I wish I had known when I started:
That it really didn’t matter how much time I took off to raise my kids.
Best business advice ever received: Strike a balance between family and work.
Best marketing tool: Reputation

Biggest business mistake: Sticking with a dying newspaper for too long.
My happiness on a scale of 1-10 with 10 being supremely so: Nine.
Best part of being an entrepreneur: Working with my husband.
Worst part: It’s all on our shoulders.

Biggest professional regret: Not enough formal education – B.A. only.
Advice to would-be entrepreneurs: Fight the temptation to make your work a 24/7 obsession.

About the Author

The Reynolds Center, created through generous grants from the Donald W. Reynolds Foundation of Las Vegas and operated by ASU’s Walter Cronkite School of Journalism and Mass Communication, is dedicated to improving the quality of business and economics coverage through training programs for business reporters and editors.

Comments (1)

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  1. Hello:

    I enjoyed the article on sudden acceleration in the Prius on the Edmunds page. Below is a commentary that I posted back in January that discusses why we should not be blithely assuming that the problem is not in the electronic control system. It’s a fairly quick read, available on:


    This posting has gotten zero play to date. However, I since read comments from other engineers regarding the general characteristics of digital controllers. Basically, if this is the problem, it is a serious one.

    Best regards,


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