Building your professional brand resource list

There is a lot of information out there about professional branding – way too much for a slide. This resource is a take-away for you. I have embedded the links in the document. Click on them or copy them into your browser’s window.
– Joe Grimm

BOOKS
High Visibility: Transforming Your Personal and Professional Brand by Irving Rein, Philip Kotler, Michael Hamlin, and Martin

Managing Brand You: 7 Steps to Creating Your Most Successful Self by Jerry S. Wilson and Ira Blumenthal

Brand You: Turn Your Unique Talents into a Winning Formula by John Purkiss and David Royston-Lee

Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally

ONLINE RESOURCES
How Michael Jackson Became a Brand Icon, John Quelch, Harvard Business Review
Authentic Personal Branding, Marshall Goldsmith, BusinessWeek
Personal Branding Becomes a Necessity in Digital Age, Mark Glaser, MediaShift
Great Linkedin recommendations build your brand, Joe Grimm, The Jobs Page

About the Author

The Reynolds Center, created through generous grants from the Donald W. Reynolds Foundation of Las Vegas and operated by ASU’s Walter Cronkite School of Journalism and Mass Communication, is dedicated to improving the quality of business and economics coverage through training programs for business reporters and editors.