How to be an entrepreneur
as a business journalist: Online Dec. 7-11
Location: Online
Date: Dec. 7-11
Registration is now closed.
The free, weeklong “How to be an Entrepreneur as a Business Journalist” Webinar will teach you how to use your skills to make a living outside mainstream media. Freelancer Maya Smart and “Ask-the Recruiter” blogger Joe Grimm will teach the five-hour course.
Taught one hour a day from Dec. 7-11, the interactive course covers the nuts and bolts of setting up a business from legal and accounting questions to branding and marketing yourself.
A highlight of the week will be a live chat held by Joe Grimm and five successful business journalists turned entrepreneurs. Even if you have no plans to go into business for yourself, you will benefit from learning about your options and how to brand yourself in your current job.
Monday: Figuring Out the Nuts and Bolts – Maya Smart will lead you through the legal and accounting aspects of setting up a journalism-based business, including how to structure and incorporate your business; what to watch for in contracts, including the issue of electronic rights; getting health, libel, and disability insurance; and figuring out what equipment and software you need.
Tuesday: Maintaining Your Social and Mental Health – Maya Smart offers tips on relationship building, dealing with isolation (home office or not?) and rejection, as well as handling ethical concerns. Are there worthwhile organizations to join?
Wednesday: Marketing Yourself – Maya Smart tells you how to find clients who will pay you well and on time and discusses whether you should specialize in a niche to make yourself more efficient. What topics are selling well now, and does multimedia reporting pay?
Thursday: Branding Yourself – Joe Grimm will teach you how to define your brand as a journalist, including what you need to do to establish yourself as an expert and how to promote your brand via social media and other means.
Friday: Live Chat with Successful Journalist Entrepreneurs – Joe Grimm will host a live chat with five successful business journalists turned entrepreneurs. Come back to this page soon for profiles of entrepreneurs and podcasts of Joe’s earlier interviews with them.
This free seminar is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the Webinar or the center, please e-mail Executive Director Linda Austin or call 602-496-9187.
