Former broker Carol Legg came to the Cronkite School last year for a master’s degree that reflects her passion for both journalism and business.
Following her first year in the program, she landed an internship at CNBC, the cable network specializing in financial news and information.
“Business is the most important story out there, which is what makes business journalism great,” Legg said. “Numbers are important, but you must know enough about numbers not to use too many of them. While the specialized audience in the business community seeks clear financial benchmarks, the general public wants to be informed in much more basic terms about trends directly affecting its money.”
The Cronkite School’s specialization in Business Journalism helps students like Legg prepare for careers covering business and economics in print, broadcast, online and multimedia. Students are trained to become sophisticated business journalists, able to cover the fast-paced, ever-changing world of money and to become leaders in the field of business journalism.
The demanding course of graduate study combines a thorough understanding of business and economic principles with practical journalism coursework and professional internships. It places particular emphasis on new financial instruments and the changing regulatory environment.
Students take their journalism and business journalism coursework in the Cronkite School’s 15-month, full-time professional MMC program, and they take MBA courses in ASU’s prestigious W.P. Carey School of Business.
The Cronkite training takes place in America’s most technologically advanced journalism education facility, which also houses the Donald W. Reynolds National Center for Business Journalism, the nation’s premier provider of continuing education and support to the nation’s business journalists.
Graduate assistantships are available in the Business Journalism specialization during the academic year, with opportunities in the Reynolds Center, working directly with the nation’s major news organizations. Summer internships include CNBC, Fortune magazine, Thomson Reuters, Dow Jones Newswires, MarketWatch.com, the Phoenix Business Journal and The Arizona Republic. Additional intern hosts have included the Los Angeles Times, Miami Herald, The Boston Globe, The Oregonian and the Milwaukee Journal Sentinel.
Students in the Business Journalism specialization also have the opportunity to participate in a 14-day, for-credit trip to a major world financial center during winter break or immediately following the academic year.
In addition to course requirements for a degree in the Cronkite School, students are required to take the following Business Journalism courses:
MCO 598 Issues in Coverage of Business and the Economy (3 hours). This seminar course focuses on the critical study of business and economic coverage in all media, with emphasis on quality, clarity and differences. Students will be assigned specific companies and economic issues to follow throughout the semester and will work on a final project appropriate to their personal journalism career goals. From balance sheets to regulation to business personalities, the course will help students set their own professional parameters for coverage and learn effective ways to communicate complex topics effectively.
MCO 598 Reporting on Business and the Economy (3 hours). In this vigorous, hands-on course, students will pursue deadline stories dealing with significant business and economic stories both local and national in nature. Outlets for presenting student work include the BusinessJournalism.org Web site as well as numerous news organizations. Clear, elegant presentation of complex financial topics will be the goal of the course, which will include a final project in the student’s chosen medium. The course will prepare prospective business journalists for their internships and first jobs.
The number of MBA courses required in the W.P. Carey School will be determined by the student’s academic background. Types of courses include: ACC 502 Financial Accounting; ECN 502 Managerial Economics; ECN 503 Global Economics for Managers; FIN 502 Managerial Finance; and ECN 501 Statistics.