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Be sure to ask, “What’s next?”

Make It Great 12.11.09 PBSPBS’s “The News Hour with Jim Lehrer” won an Emmy award this week for Outstanding Coverage of a Current Business News Story in a Regularly Scheduled Newscast. The segment, with correspondent Paul Solman, focuses on Elkhart, Ind., which had an 18 percent unemployment rate following the closure of RV-maker Monaco.

The nearly 10-minute segment, called “The Faces Behind the Numbers,” highlights seven family members who are all unemployed and uses President Obama’s visit as a news peg. It also interviews the mayor, an economist and others to illustrate the problems in the city.

Today’s Tip: Don’t forget to ask, “What’s next?”

During my days at Bloomberg, it was called the “future” word. The PBS piece gives viewers a look at how the city is addressing the issue by following the mayor to current and pending projects. This addition gives viewers a look at how stimulus funds are being spent to boost employment. It also provides a rare moment of optimism.

About the Author

Rosland Gammon is a former business journalist turned college instructor. Her newsroom experience includes reporting for The Philadelphia Inquirer, and reporting and editing at Bloomberg News. Gammon currently teaches communications at Alverno College in Milwaukee. Follow her daily posts. | E-mail: Rosland Gammon

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