Put Ad Age in your back pocket for story ideas
If you aren’t signed up for Advertising Age, do not pass go. Do it. 
Advertising Age is full of story ideas for any business journalist.
Right now on the home page is this mix of reports, among many more:
- Marketers Make Most of Falling Mercury
- Christmas Sales: How the hamsters saved Christmas.
- Be Honest: What’s Your Real Twitter and Facebook ROI?
- Gen Y, Stop Doubting Yourself and Start Taking Action
Advertising Age is full of consumer stories, of course. It also has access to and reports on studies and forecasts that may be too costly for the average media outlet to buy on a regular basis. These are not only interesting for retail, media or consumer reporters. But they can also give us a sense of what direction the economy may be taking.
If you hit a dry spot, have some down time and want to check it out. Take a look. Who doesn’t love a consumer story.. or who doesn’t love a story that makes readers pass it along asking, “They paid what for a Super Bowl ad?”
