LIVE video Wednesday: ‘Investigating the Business of College Athletics’
You can watch a live video stream of the March 10 workshop, “Investigating the Business of College Athletics,” from Indianapolis here on BusinessJournalism.org.
In cooperation with the Indiana University School of Journalism’s National Sports Journalism Center, the live stream of the workshop will be available from 9 a.m. to 5 p.m. on Wednesday.
Pulitzer winner Buzz Bissinger headlines this free workshop on how to dig into the finances of your local colleges’ athletic programs. Bissinger, the best-selling author of Shooting Stars, Friday Night Lights and 3 Nights in August, will offer tips on how to turn the numbers of college sports into a compelling narrative.
This program, sponsored by the Donald W. Reynolds National Center for Business Journalism, also includes:
USING SOCIAL MEDIA: Rob King, editor-in-chief and vice president of ESPN Digital Media, talks about how to find great story ideas on message boards and in social media.
NCAA INFO: Wallace Renfro, senior adviser to the NCAA president, is scheduled to give you a road map to finding public information on the finances of college athletics.
TRACKING FINANCES: Steve Berkowitz, projects editor for sports at USAToday, and Jodi Upton, sports database editor at USAToday, detail how to analyze programs’ revenue and expense data, how to get the info you’re missing through Freedom of Information (FOIA) requests, and how to dig into coaches’ contracts.
The schedule for the workshop, which is hosted by the National Sports Journalism Center and AP Sports Editors, consists of:
9 a.m.-9:15 a.m. Welcome and Introductions
9:15 a.m. Roadmap to Financial Information on College Athletic Programs —
Wally Renfro, senior adviser to the president, NCAA
10:15-10:30 a.m. Break
10:30 a.m. Follow the Money – Revenue and Expense Database for Division I Schools –– Steve Berkowitz, Jodi Upton
11:15 a.m. Case Study: Analyzing the Revenue/Expense Data — Berkowitz, Upton
Noon Lunch – Narrative Writing: How to Make All These Numbers Sing –– Buzz Bissinger (Including Q-and-A)
1:30 p.m. Getting What You Need from Freedom of Information Act (FOIA) Requests — Berkowitz, Upton
2:15 p.m. What You Need to Know about Coaches’ Contracts — Berkowitz, Upton
3-3:15 p.m. Break
3:15 p.m. Case Study: Analyzing Coaches’ Contracts — Berkowitz, Upton
4 p.m. Finding Great Stories in Message Boards and Social Media –– Rob King, editor-in-chief and vice president of ESPN.com
5 p.m. Adjournment
The workshop will also be live-streamed on sportsjournalism.org and APsportseditors.org. And it’s not too late to sign up to attend in person at BusinessJournalism.org.
