http://businessjournalism.org/2010/03/19/meet-your-new-best-friend-the-balance-sheet/ Reynolds Center helps journalists Cover Business Better Free training, workshops, Webinars Donald W. Reynolds National Center for Business Journalism Wed, 23 May 2012 10:21:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://businessjournalism.org/2010/03/19/meet-your-new-best-friend-the-balance-sheet/comment-page-1/#comment-3159 Kelly Carr Sun, 21 Mar 2010 05:53:02 +0000 http://businessjournalism.org/?p=9425#comment-3159 Joey, thanks for writing. I completely agree. Thanks to a great session from Tom, I was reminded again about the balance sheet's vital role in our coverage. Joey, thanks for writing. I completely agree. Thanks to a great session from Tom, I was reminded again about the balance sheet’s vital role in our coverage.

]]> http://businessjournalism.org/2010/03/19/meet-your-new-best-friend-the-balance-sheet/comment-page-1/#comment-3156 Joey Brannon Sun, 21 Mar 2010 02:16:53 +0000 http://businessjournalism.org/?p=9425#comment-3156 Kelly, you are right on the money (literally). So few people understand the role of the balance sheet. I like to use the analogy that the income statement will tell you how fast you just ran the race at the track meet, but the balance sheet is like a comprehensive physical from your family doctor. Companies may post impressive results in the race, but the balance sheet can often point out that they are about to fall over with a heart attack. Nice post. Kelly, you are right on the money (literally). So few people understand the role of the balance sheet. I like to use the analogy that the income statement will tell you how fast you just ran the race at the track meet, but the balance sheet is like a comprehensive physical from your family doctor. Companies may post impressive results in the race, but the balance sheet can often point out that they are about to fall over with a heart attack. Nice post.

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