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How to gather sound for a podcast

The following podcast is by workshop participants Al Scott and Kirsten Grind, both of the Puget Sound Business Journal.
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Podcast workshop Mark Moran Reynolds Center multimedia SABEW

Al Scott (foreground) and Kirsten Grind edit their podcast.


Mark Moran, news director for NPR’s public radio affiliate in Phoenix, offered tips for gathering sound for a podcast to 18 business journalists in a workshop as part of the Reynolds Center’s multimedia track at SABEW. 

A podcast is a short audio report that can be played on a computer or iPod. It should stand alone. Here are his tips on gathering sound for a podcast: 

  • Journalism doesn’t change just because you are working with audio.
  • Think with your ears. Avoid yes/no questions. It’s helpful to direct your interview subject to answer questions in sentence format and in a declarative way. You don’t want to direct what they say; just make some suggestions on how they say it.
  • Ask for your subject’s name and title at the top of the interview.
  • Write succinctly. See Merv Block’s book, “Writing News for Broadcast: Shorter, Sharper, Stronger.”
  • SABEW multimedia Reynolds Center Mark Moran podcasting

    Chuck Epstein, editor of MutualFundReform.com, gathers ambient sound at a Phoenix eatery.

  • In every environment where you do an interview, just switch on your recorder and get 15-30 seconds of ambient sound at that location.
  • Include your voice only if you’re asking a question or making an important clarification. Don’t say “uh-huh” just to keep the subject talking.
  • It’s okay to ask someone the same question twice. Use the version that either makes the subject’s case better or sounds better in the story.
  • In a 90-second podcast, it’s preferable to have two voices besides your own in it.
  •  

The journalists then went to area businesses, including a Chinese restaurant, Phoenix Public Market and Z Pizza, to record sound and edit it into a 90-second podcast under Moran’s direction.

About the Author

Linda Austin is the executive director of the Donald W. Reynolds National Center for Business Journalism. A former business editor at The Philadelphia Inquirer, she spent a decade as a top newsroom leader, serving as the editor of the Lexington Herald-Leader in Kentucky; executive editor of The News-Sentinel in Fort Wayne, Ind.; and managing editor of the News & Record in Greensboro, N.C. She offers business-story ideas and notes good #bizreads @LindaAustin_

Comments (5)

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  1. Ray Ortega says:

    Great tips for getting audio/interviews for podcasting but I would have to say kind of a big fail at the end where you talk about how they went out and gathered audio but then didn’t have any audio as an example.

    So my tip would have to be, when writing an article about audio, have some audio to play as an example;)

    Thanks for the content.
    Ray

  2. Linda Austin says:

    Good point, Ray, I hope to get the audio up today or Monday.

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