Whether you’re a newbie or a veteran at social networking, you can pick up pointers from this free, self-guided Webinar. The first hour targets those new to Facebook, Twitter and LinkedIn. The second hour will help you take social media to the next level.
SOCIAL MEDIA 101: Your kids, your colleagues, the lady in the lunchroom .. they’ve finally convinced you that there may be value in using social media tools for work and play.
But what now? How do you get started? Should you create both a personal and a professional account on Facebook? On Twitter? Can you join LinkedIn if you aren’t looking for a job? How do you find people to follow? How do you get people to follow you?
It may feel like you are late to the game of social media. It seems like everyone has been using it for months and, frankly, it’s a little embarrassing to admit you’ve never Tweeted.
Don’t worry about it. Robin J. Phillips, Web managing editor at BusinessJournalism.org, will walk you through the basics of Twitter, Facebook, LinkedIn. She’ll help you get started.
SOCIAL MEDIA 202: Beyond Farmville… How social media can make you a better business journalist
So you have a LinkedIn page and have been on Facebook and Twitter since the election. What now? Phillips will show you ways to:
* turn social media tools into databases to help find local stories and sources,
* distribute your content and track whether people are reading your links,
* connect with your community,
* find out what real-time conversation is happening about issues on your beat,
* take part in that conversation, and
* use Twitter lists to help you track what people are saying.
This session will also cover ethics, standards of practice and practical tips on using sources that you find on the Web.
Follow along on the SELF-GUIDED WEBINAR and check out the RESOURCES. Follow us and then jumpin and practice. If you still have questions, email Robin Phillips. She’ll be happy to help.
Robin J. Phillips is the Reynolds Center’s Web managing editor. Her experience has been in business and online journalism.
She has been: Online community manager for azcentral.com, the website of The Arizona Republic; deputy business editor at The Republic and Newsday; editor for BusinessWeek Online’s small business channel; an an adjunct
professor of new media at Columbia University Graduate School of Journalism in New York. She has presented
at various journalism organizations on the use of social media as a reporting tool. She holds a degree in journalism and political science from the University of Hawaii.