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Writing business news for the Web: Online, Dec. 1-2

The Particulars
Instructor: Jacqui Banaszynski,
Knight Chair in Editing,
Missouri School of Journalism
Location: Online
Date: Dec. 1-2, noon or 4 p.m. EST
Registration is now closed.

Did you miss our live sessions?

Check out archived recordings and materials at the self-guided training page.


The fast-paced world of the Web places special demands on writers and editors.

That’s especially important when posting fast-breaking news or handling complex information – numbers, cumbersome titles, misunderstood terms, precise attribution.

This Webinar will help writers and editors write with clarity, efficiency, brevity and transparency.

Participants will study story approaches and language use that enhance the readability of Web copy.


Now, without leaving your desk, you can learn tips from Pulitzer Prize-winner Jacqui Banaszynski on how to write complex, breaking business news stories for the Web. Banaszynski, the Knight Chair in Editing at the University of Missouri School of Journalism, is a regular presenter at APME NewsTrain and the National Writers Workshops. She has taught at American Press Institute, the University of Kansas and the University of St. Thomas in St. Paul, and has served as a Pulitzer juror.


In one hour each day of the two-day seminar, she will reground reporters, writers and editors in the fundamentals of writing fast-breaking news for a fast-reading audience. Participants can attend a session at either noon or 4 p.m. EST each day.

DAY 1: Deadline writing basics for fast-breaking business news online

Topics covered:

  • How we read online. What studies and experience show.
  • Core principles of deadline writing for the Web: clarity, efficiency, brevity and transparency
  • Specific writing techniques – including sentence construction, word use, punctuation, attribution, quotes and more.
  • Some specific consideration of business-related writing issues, such as jargon, titles, use of numbers and explanation of terms.

DAY 2: Going fast and going deep: How to plan for layered coverage that helps organize your reporting and writing online

Topics covered:

  • Fast-and-deep reporting plan I: The Wall Street Journal stakeholder wheel
  • Fast-and-deep reporting plan II: Deconstructing a story by topics and audience
  • Web-based story structures to help your reporting and writing
    Inverted pyramid for the digital age
    News “totem”
    Modified Wall Street Journal story structure
    Mainbars, sidebars and links in a multi-media world

Want a sample of what you’ll learn? Check out this self-guided Webinar by Banaszynski.


This free seminar is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the Webinar or the center, please e-mail Executive Director Linda Austin or call 602-496-9187.

In Calendar: Workshops, Webinars, Training.

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