Reynolds Center to present at NLGJA 20th anniversary convention
Chad Graham, The Arizona Republic
Two presenters from the Reynolds Center will hold sessions at the National Lesbian & Gay Journalists Association 20th anniversary convention in San Francisco, Sept. 2-5.
Chad Graham, social media editor at The Arizona Republic, and Robin J. Phillips, Reynolds Center web managing editor, will co-present two sessions that will be of interest to all journalists and editors who understand the importance of exploring the business angle of every story.
Robin J. Phillips, Reynolds Center
‘Business angles for non-business journalists’ is aimed to help any reporter or editor think about the business angles in stories. ’Think like Google: SEO and writing for the Web’ will help journalists understand ways to make sure their stories are not overlooked online.
‘Business angles for non-business journalists’
There’s no denying that business is a big news story these days…. financial reform, housing, jobs, the economy, recovery. Even if you are not on a business desk, you write about topics that involve money, funding, finances, consumers. There certainly is a business angle to every news story. And a quick look at journalismjobs.org shows that newsrooms are hiring journalists with business experience.
This session will
- help all journalists identify business angles in their stories (news, sports);
- give you some basic tips for reporting on companies or finances;
- help brainstorm ways to reframe stories for a business audience.
Think like Google: SEO and writing for the Web
Web analytics changes the game for reporters. Even with circulation figures and TV ratings, we didn’t used to have data on our individual stories. But we now know exactly how many people read our stories online. If your work (stories, blogs) goes online at all, you need to know some basics about Search Engine Optimization.
This session will
- help reporters and editors understand the Web and how search engines find online content;
- explain some fundamentals of SEO and why journalists should care;
- give journalists tips and tools for writing good headline and leads for the Web.
More information is available at www.nlgja.org.
WEBINARS
The Reynolds Center also will hold Webinars on these topics:
‘Business angles for non-business journalists’ – Tuesday, Sept. 14 at noon and 4 p.m. Eastern.
‘Think like Google: SEO and writing for the Web’ – Tuesday, Oct. 19 at noon and 4 p.m. Eastern.
