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Mining the Census workshop: Thanks for stopping by

Thanks for stopping by to see the Philadelphia workshop on Mining the Cenus. We had a good turnout and participants seemed to get a lot out of the presenters’ information.
Click here to view the archived materials as a self-guided Webinar.

2010 Census Data

Dig into the new Census Bureau reports for endless business story ideas.

USA Today’s Paul Overberg and Arizona State University’s Steve Doig teach you how to mine the census for local business stories.


  • How to access and use Census and other government data sets with news about local businesses.
  • You do not need to be able to use Excel or Access.  However, you or someone in your newsroom will need database skills to analyze the data that the workshop teaches you about. (For training in computer-assisted reporting (CAR) for business journalists, see the Reynolds Center’s Be a Better Business Watchdog workshop in Seattle on Sept 13.)
Steve Doig, Knight Chair in Journalism, Walter Cronkite School of Journalism and Mass Communication, Arizona State University, CAR

Steve Doig

The Census session will cover how to access and analyze local business data from the U.S. Census Bureau’s American Community Survey, Economic Census, County Business Patterns, Longitudinal Employer-Household Dynamics, plus how to track foreign trade, gross domestic product and household income down to the local level. The Reynolds Center will offer the same free workshop in Dallas on April 7.

Paul Overberg

Your instructors include two stalwarts in the National Institute for Computer-Assisted Reporting (NICAR): Steve Doig, Knight Chair in Journalism at Arizona State University’s Cronkite School, and Paul Overberg, database editor for USA Today.

In addition, John Duchneskie, graphics editor of The Philadelphia Inquirer, will do a lunchtime talk on how his paper used Census data to track poverty by neighborhood in Philadelphia. Here’s the agenda, with all times EST:

AGENDA: Mining the Census for Local Business Stories
(Click on sessions below to view PowerPoints.)

8:30 a.m.: Continental breakfast reception and registration

9 a.m.: Welcome and introductions — Kelly Carr, Senior Online Producer

9:15 a.m.: Overview of the Census: How the data is gathered and how to get at itDoig

10 :15a.m.: Analyzing American Community Survey data, including data by occupationOverberg

11:15 a.m.: Break

11:30 am.: Analyzing Longitudinal Employer-Household Dynamics dataOverberg

12:30 p.m.: Tracking poverty in Philly using Census data (Box lunch provided) — Duchneskie
Handout: Getting Hyperlocal with the Census (PDF)

1:30 p.m.: Analyzing County Business Patterns dataOverberg

2:30 p.m.: Analyzing data from the Economic Census, done of every business in years ending in 2 and 7Doig

3:30 p.m.: Break

3:45 p.m.: Analyzing gross domestic product down to the metro levelOverberg
Handout: Regional Multipliers

4:15 p.m.: Analyzing foreign trade down to the state levelDoig

5 p.m.: Adjourn

In Economy, Story ideas.

Comments (3)

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  1. The link does not seem to be working. Thoughts?

  2. Linda Austin says:

    If you are having problems, please make sure you have Quicktime downloaded. The link to get this free program is above.

    Also, make sure you are on a wired, instead of wireless, connection to the Internet.

    If it’s still not working, I’m sorry to report that you may have a bandwidth issue, which I’m afraid is not easily fixable.

    However, feel free to call our IT folks at 602-496-6891, and they are happy to help you troubleshoot the problem.

    We will also be archiving the video on BusinessJournalism.org after it’s over.

    Thanks for your interest!

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