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Bloomberg launches West Coast show from San Francisco

Bloomberg News’ San Francisco team is launching a new one-hour show. Called “Bloomberg West,” the show will focus on technology news with a Silicon Valley angle on business information.

Bloomberg WestIt will air weekdays at 3 p.m. Pacific time and then again at 8 p.m. It’ll will be available to 250 million people worldwide who have Bloomberg TV.

Bloomberg has 65 reporters and editors in the local bureau, up from 32 in 2007, and plans to add five more soon. The bureau itself has about 250 employees.

The new show is hosted by Emily Chang, formerly with CNN in Bejing, and Cory Johnson, who was most recently a hedge fund manager and was CNBC’s first Silicon Valley correspondent.

Bloomberg’s new show will cover the impact of Bay Area companies including Apple Inc., Facebook Inc., Google Inc. and Twitter Inc.

Johnson told the San Francisco Chronicle that “New York media looks at things they don’t understand as numbers and trades and stock charts. We don’t care if a company made their numbers or missed their numbers. We care what that tells us about the business and the technological changes that the company may be succeeding at or failing at.”

Bloomberg posted this promo for Bloomberg West on YouTube:

About the Author

I am digital director at the Reynolds Center for Business Journalism, which I joined in 2009. Before that I was Online Community Manager for azcentral, the online site for The Arizona Republic. Before arriving in Arizona, I worked at Newsday where I was Deputy Business Editor. I was the small business editor at BusinessWeek Online. I teach journalists to use Twitter, Facebook and other social media tools to expand and manage their networks. And I am a cofounder of #wjchat, a weekly Twitter chat about web journalism. You can reach me at Email: Robin.Phillips@BusinessJournalism.org OR RobinJPhillips.com OR @RobinJP

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