Bloomberg News’ San Francisco team is launching a new one-hour show. Called “Bloomberg West,” the show will focus on technology news with a Silicon Valley angle on business information.
It will air weekdays at 3 p.m. Pacific time and then again at 8 p.m. It’ll will be available to 250 million people worldwide who have Bloomberg TV.
Bloomberg has 65 reporters and editors in the local bureau, up from 32 in 2007, and plans to add five more soon. The bureau itself has about 250 employees.
Bloomberg’s new show will cover the impact of Bay Area companies including Apple Inc., Facebook Inc., Google Inc. and Twitter Inc.
Johnson told the San Francisco Chronicle that “New York media looks at things they don’t understand as numbers and trades and stock charts. We don’t care if a company made their numbers or missed their numbers. We care what that tells us about the business and the technological changes that the company may be succeeding at or failing at.”
Bloomberg posted this promo for Bloomberg West on YouTube: