Comments on: Jeremy Caplan’s nine ways to build your personal website http://businessjournalism.org/2011/04/08/jeremy-caplans-nine-ways-to-build-your-personal-website/ Reynolds Center helps journalists Cover Business Better Free training, workshops, Webinars Donald W. Reynolds National Center for Business Journalism Wed, 23 May 2012 10:21:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: FrancescaRobin http://businessjournalism.org/2011/04/08/jeremy-caplans-nine-ways-to-build-your-personal-website/comment-page-1/#comment-15925 FrancescaRobin Tue, 22 Nov 2011 02:02:57 +0000 http://businessjournalism.org/?p=25111#comment-15925 Benet: This piece is like a freeze-frame in a movie -- STOP! What did you do today to increase your brand awareness? Sounds like ugly marketing jargon to some journalists, as the discussions prove. And I really don't get it. It's one of the few elements of your writing persona where you have total, creative control. Benet: This piece is like a freeze-frame in a movie — STOP! What did you do today to increase your brand awareness? Sounds like ugly marketing jargon to some journalists, as the discussions prove. And I really don’t get it.

It’s one of the few elements of your writing persona where you have total, creative control.

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