New U.S. Census training tool includes work of 17 top specialists
Presentations by 17 top journalists, data experts and census specialists have been gathered into a training archive called: “Going Deep with Census Demographic and Economic Data.”
In partnership with the McCormick Foundation, the Walter Cronkite School of Journalism and Mass Communication at Arizona State University offers the free online training for any journalists reporting on the U.S. census.

Robert Gebeloff, database projects editor, The New York Times, explains the Current Population Survey and the Survey of Income and Program Participation.
The package recreates a census workshop held at the Cronkite School including videos, slide presentations and other materials to help journalists and others understand the wide range of demographic, economic and other data collected by the Census Bureau. Each session is about 40 minutes long.
The U.S. Bureau of the Census is the nation’s premier data-gathering and dissemination agency. But few reporters know about this cornucopia of information and how it can be used for stories.
No excuses after you take a look at these presentations. The list below previews what you’ll find in this full training document: “Going Deep with Census Demographic and Economic Data”
2010 Census
Ron Nixon, correspondent, The New York Times
Great Stories You Can Do with the American Community Survey
D’Vera Cohn, senior writer, Pew Research Center
Census Geography: Maps and Apps
Joe Germuska, news application developer, Chicago Tribune
Using American FactFinder and Data Ferrett
Ron Campbell, staff writer, The Orange County Register
Supplement Your Reporting With CPS and SIPP
Robert Gebeloff, database projects editor, The New York Times
Surveys of Jails, Prisons and Employees
Steve Doig, Knight Chair, Arizona State University
Small-Area Health Insurance, Income and Poverty
Wes Basel, production team leader, Small Area Income and Poverty Estimates program, U.S. Census Bureau
Using iPums.org
Katie Genadek, research assistant, Minnesota Population Center, University of Minnesota
Economic Census and County Business Patterns
Sara Cohen, Knight Chair, Duke University
Employment and Unemployment Estimates
Tom Rex, associate director, Center for Competitiveness and Prosperity Research, Arizona State University
Hometown Economic Data from Bureau of Economic Analysis
Dennis Cauchon, reporter, USA Today
Digging Deeper on Employment: Local Employment Dynamics Data
Paul Overberg, database editor, USA TODAY
Housing and Construction Data from the Census Bureau
Arthur Cresce, assistant division chief for housing characteristics, U.S. Census Bureau
Survey of Governments
Christopher Pece, senior technical adviser, U.S. Census Bureau
Current Surveys of Wholesale and Retail Trade
Timothy Winters, chief, Retail Indicators Branch, U.S. Census Bureau
Census: Current Surveys of Manufacturing and Services
Ron Farrar, chief, Health Care and Consumer Services Branch, U.S. Census Bureau
Foreign Trade Data from the U.S. Census Bureau
Joe Kafchinski, statistician, U.S. Census Bureau Foreign Trade Division
The bureau, along with sister data agencies such as the Bureau of Justice Statistics and the Bureau of Labor Statistics, collects and analyzes data on a wide range of demographic and economic topics. These include everything from the decennial census to tabulations and surveys covering employment, wages, government finances, housing, foreign trade, criminal justice and much more.




