The four-day Webinar, “Sales Strategies for Freelance Business Journalists,” took place Aug. 16-19, 2011. | At the bottom of this page, you’ll find links to complete the self-guided training.
This Webinar builds on these Webinars, “How to Be an Entrepreneur as a Journalist” and “How to Be an Entrepreneur as a Business Journalist,” which were held in 2010.
Aug. 16: Who Hires Freelance Business Journalists? — A wealth of opportunities is available for freelance business journalists in the traditional, new media, trade, academic, newsletter and custom-publishing fields. Too many freelancers think their options end with newspapers and consumer magazines.
Aug. 17: Branding and Marketing Yourself — Learn how to evaluate your brand identity and marketing messages. How much should it cost to market yourself? Check out these specific examples of how real freelancers have used 20 different tools (business cards, advertising, PR, direct mail, networking, trade shows, speaking, joint ventures, ezines, link exchanges, Google Ad Words, search engine optimization, affiliate programs, e-mail marketing, article marketing, blogging, LinkedIn, Facebook, Twitter and YouTube) to reach new clients.
Aug. 18: Closing the Sale — How do you get from a lead to a prospect to a customer to a client? How do you win repeat business? What are the best electronic options for storing and organizing prospect, customer and client data? How can you evaluate your sales and marketing efforts and improve results?
Aug. 19: Ask the Hiring Editors — Get your questions answered in an online panel discussion with editors who hire freelance journalists. Find out how to establish and maintain good client relationships. Check out “Additional Resources” below for profiles and Q&As on members of the panel.
After spending six years in the trenches as a freelance business journalist, Maya Payne Smart founded WritingCoach.com to help journalists, authors and other writers build profitable businesses. Her mission is to provide the tools, information and advice that freelancers need to thrive, from marketing basics to advanced business-building strategies.
With Poynter.org careers columnist Joe Grimm, she taught the Reynolds Center’s highly successful “How to Be an Entrepreneur as a Business Journalist” Webinars in 2009 and 2010.
“Business journalists are poised to succeed as freelancers because they can read financial statements and analyze business trends, but too often they fail because of an ingrained disdain for sales. They want to write and report, but haven’t worked up sufficient enthusiasm for market research, self-promotion and pitching,” she said.
WHAT YOU WILL LEARN
- Who is looking for freelance business journalists
- How to decide whom you want to work with
- How to consistently turn leads into clients
You can view the PowerPoints by clicking on the links below. To download and print them, you will be asked to sign up for a free account at a third-party vendor, Slideshare, or you can download them as PDFs.
The latest version of Adobe Flash is required to view the Webinar recordings. You can download that latest version of Flash for free here.
Please see Agenda above.
- Ask Mitch Lipka, Contently.com editorial director (Q&A and Podcast)
- Ask Paula Squires, Virginia Business managing editor (Q&A and Podcast)
- After-Class Q&A - Day One (PDF)
- After-Class Q&A - Day Two (PDF)
- After-Class Q&A - Day Three (PDF)
- Sales Strategies Resource List (PDF)
- Chat Transcript - Part 1 (PDF)
- Chat Transcript - Part 2 (PDF)
- Chat Transcript - Part 3 (PDF)
- Chat Transcript - Part 4 (PDF)
- Chat Transcript - Part 5 (PDF)
- "Reynolds Center Business Journalism Free Webinar Terrific" (Blog Recap from Attendee)
- "Sell Your Work: Tips from a webinar for freelancers" (Blog Recap from Attendee)
Maya Payne Smart teaches entrepreneurial journalism courses for the Society of Professional Journalists, the Donald W. Reynolds National Center for Business Journalism and other organizations for wordsmiths. She has served on the boards of the Society of American Business Editors & Writers and James River Writers. She holds degrees from Harvard University and Northwestern University’s Medill School of Journalism.