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What has set Apple’s Steve Jobs apart? Reynolds Chair Alan Deutschman says risk-taking

Alan Deutschman, Reynolds Chair of Business Journalism at the University of Nevada, Reno, is interviewed about Steve Jobs’ resignation on Bloomberg Television.

Alan Deutschman

Alan Deutschman

What has set Apple Inc. co-founder Steve Jobs apart from other business leaders? It’s not his charisma or his genius but his willingness to take risks, according to Alan Deutschman, Reynolds Chair of Business Journalism at the University of Nevada, Reno.

Jobs announced his resignation as Apple’s CEO yesterday; he will remain as chairman. Deutschman is the author of  “The Second Coming of Steve Jobs” and is working on a new book about Silicon Valley.

Deutschman told Bloomberg Television that “One-to-one, no one is as compelling, as charismatic, as seductive as Steve Jobs.”

“The issue is,” Deutschman said, “who is going to take the kind of extraordinary risks that only Steve Jobs in American business could take?”

In a New York Times story yesterday, Deutschman said of Jobs: “He doesn’t market-test anything. It’s all his own judgment and perfectionism and gut.”

Deutschman is one of four chairs in business journalism funded by the Donald W. Reynolds Foundation, which also finances the Donald W. Reynolds National Center for Business Journalism.

About the Author

The Reynolds Center, created through generous grants from the Donald W. Reynolds Foundation of Las Vegas and operated by ASU’s Walter Cronkite School of Journalism and Mass Communication, is dedicated to improving the quality of business and economics coverage through training programs for business reporters and editors.

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