Bloomberg to focus on what sustainability means to executives

Bloomberg Blog tells us today that Bloomberg.com is going to focus on reporting on sustainability from the business executives’ point of view.

The new section will be in addition to The Grid, a daily blog about energy issues and the environment.  The business focus on sustainability will look at environmental issues as long-term strategies in the corporate world, efforts to gain a “competitive advantage in innovation, efficiency, reputation, and ultimately performance.”

From the blog post:

“The goal is to uncover what businesses are doing, or what they need to be doing, to thrive as global competition intensifies for strategic resources. We feel this is a unique yet critical way to report on sustainability issues – from inside the companies who are defining it.”

The Bloomberg Sustainability Team will be led by editor Eric Roston, author of “The Carbon Age.” You can follow him on Twitter: @eroston