How Indianapolis Business Journal won an EPPY for online business news
Andrea Davis oversees content for the Indianapolis Business Journal's website, which won a 2011 EPPY Award.
The Indianapolis Business Journal won an Editor & Publisher EPPY award, which honors the best media-affiliated websites, for Best Business/Finance Website with under 250,000 unique monthly visitors.
Andrea Davis, who oversees online content, says there are no secrets on how the paper produces its online news. It’s all about experience.
“There’s no real secret to our success—we’re just trying to use our print journalism sensibilities online,” she says.
The paper competes again a daily newspaper, several TV stations and a website that summarizes news (and news releases) from throughout the state, Andrea says.
“We make every effort to give our readers something they can’t get from our competitors, whether it’s an exclusive story or the kind of context that often gets lost in the rush to be first,” she says. “We’re finding that readers are turning to us not just to learn what happened, but why it happened and what happens next.”
Today’s Tip: Organize your online news around beats.
Andrea says the website is organized by topic so that different industries, counties and companies have their own pages. “Our readers can stay current on the subjects they’re most interested in. Our four blogs also are organized around beats: real estate, sports business, small business and A&E,” she says.
