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Covering the Green Economy at SEJ: Self-guided training

The free workshop, “Covering the Green Economy,” was originally held at the InterContinental Miami Hotel on Oct. 19, 2011. This training was hosted by the Society of Environmental Journalists (SEJ) and held during their annual conference.

Presentations and panel discussions covered an introduction to covering the green economy, investments in alternative energy, financials of sustainability and supply chain management challenges.


Click here for detailed instructor bios.

Kelly Carr is a senior online producer at the Donald W. Reynolds National Center for Business Journalism.

Marc Gunther writes about the impact of business on society. He is a contributing editor at FORTUNE magazine, a senior writer at Greenbiz.com, and a lead blogger at The Energy Collective.

James Hall is a business sustainability executive with proven success building high-performance organizations.

Kara Hurst is vice president of BSR and plays a crucial role in the company’s global expansion by overseeing offices on the East Coast of the United States as well as BSR’s conference and research teams.

Heather King produces two featured series for GreenBiz.com: View from the C-Suite and Greening the Icons.

Tom Konrad is a financial analyst, portfolio manager, and freelance writer specializing in renewable energy and energy efficiency investing.

Bob Langert is the vice president of corporate social responsibility for McDonald’s, a role that has him overseeing the company’s supply chain strategies and global environmental management systems.

Ido Leffler is co-founder and “chief carrot lover” of San Francisco-based Yes To Inc., the makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, and Yes To Blueberries.

green lightbulb

Adam Lowry is the co-founder and chief greenskeeper at Method Products, Inc. a leading innovator in hip, healthy home care products.

Greg Neichin is the vice president, research & advisory for Cleantech Group where he assists in evaluating cleantech companies and assessing the development of cleantech markets.

Lisa Palmer is a writer and editor covering climate change, energy and green business topics.

Veena Ramani has managed relationships with a portfolio of Ceres companies, primarily from the electric utility and financial services sectors.

Urvashi Rangan is the director of technical policy for Consumers Union, and the project director of Consumer Reports’ GreenerChoices.org.


  • An Introduction to Covering the Green EconomyMarc Gunther (moderator) and Kara Hurst
  • The Green Economy FlowLisa Palmer (moderator) and Greg Neichin
  • The Financials of SustainabilityMarc Gunther (moderator) and Tom Konrad
  • Sustainable Operations Chat with PODER’s Nicolas IbarguenModerated by Lisa Palmer
  • Green Productions, from the Inside OutMarc Gunther (moderator), Ido Leffler, Adam Lowry and Urvasha Rangan
  • The Sustainable Supply ChainHeather King (moderator), Dow Jones’ David Krein, James Hall, Bob Langert and Veena Ramani

Please view session recording links in modules below.


Take a look through the workshop session recordings and resources below. At your own pace, you can walk through the self-guided lesson on the basics of effective green economy coverage.

In Economy, Energy | Utilities | Mining, Green | Sustainability, Self-guided and archives, Training.

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