The free workshop, “Covering the Green Economy,” was originally held at the InterContinental Miami Hotel on Oct. 19, 2011. This training was hosted by the Society of Environmental Journalists (SEJ) and held during their annual conference.
Presentations and panel discussions covered an introduction to covering the green economy, investments in alternative energy, financials of sustainability and supply chain management challenges.
PANELISTS, PRESENTERS & MODERATORS
Kelly Carr is a senior online producer at the Donald W. Reynolds National Center for Business Journalism.
Marc Gunther writes about the impact of business on society. He is a contributing editor at FORTUNE magazine, a senior writer at Greenbiz.com, and a lead blogger at The Energy Collective.
James Hall is a business sustainability executive with proven success building high-performance organizations.
Kara Hurst is vice president of BSR and plays a crucial role in the company’s global expansion by overseeing offices on the East Coast of the United States as well as BSR’s conference and research teams.
Heather King produces two featured series for GreenBiz.com: View from the C-Suite and Greening the Icons.
Tom Konrad is a financial analyst, portfolio manager, and freelance writer specializing in renewable energy and energy efficiency investing.
Bob Langert is the vice president of corporate social responsibility for McDonald’s, a role that has him overseeing the company’s supply chain strategies and global environmental management systems.
Ido Leffler is co-founder and “chief carrot lover” of San Francisco-based Yes To Inc., the makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, and Yes To Blueberries.
Adam Lowry is the co-founder and chief greenskeeper at Method Products, Inc. a leading innovator in hip, healthy home care products.
Greg Neichin is the vice president, research & advisory for Cleantech Group where he assists in evaluating cleantech companies and assessing the development of cleantech markets.
Lisa Palmer is a writer and editor covering climate change, energy and green business topics.
Veena Ramani has managed relationships with a portfolio of Ceres companies, primarily from the electric utility and financial services sectors.
- An Introduction to Covering the Green Economy — Marc Gunther (moderator) and Kara Hurst
- The Green Economy Flow — Lisa Palmer (moderator) and Greg Neichin
- The Financials of Sustainability — Marc Gunther (moderator) and Tom Konrad
- Sustainable Operations Chat with PODER’s Nicolas Ibarguen — Moderated by Lisa Palmer
- Green Productions, from the Inside Out — Marc Gunther (moderator), Ido Leffler, Adam Lowry and Urvasha Rangan
- The Sustainable Supply Chain — Heather King (moderator), Dow Jones’ David Krein, James Hall, Bob Langert and Veena Ramani
Please view session recording links in modules below.
Take a look through the workshop session recordings and resources below. At your own pace, you can walk through the self-guided lesson on the basics of effective green economy coverage.
Before joining FORTUNE in 1996, Marc Gunther worked for more than 20 years for newspapers including The Paterson (N.J.) News, The Hartford Courant, The Detroit News and The Detroit Free Press. He is a graduate of Yale University.
Heather King is on the board of Society for Environmental Journalists, Trust for Conservation Innovation and a leading Land Trust. She has an MBA and BA from Dartmouth and has been an Executive Fellow at the Presidio Graduate School for Sustainable Business.
Lisa Palmer's work has appeared in a variety of national and international media including Scientific American, Fortune, Fortune Small Business, CNNMoney.com, Slate, Popular Mechanics and U.S. News & World Report.