Led by the Reynolds Center’s digital director, Robin J. Phillips, this free training gives you tips for getting started with LinkedIn and utilizing its large network of professionals as a rich sources database.
WHAT YOU WILL LEARN
- How to use the advanced search to find the right contact at a company.
- Ways to keep an up-to-date and robust profile, allowing sources come to you.
- Ways to use LinkedIn Answers to spot trends or browse topics in your search for fresh story ideas.
- Tips on using LinkedIn to gather background information on people or companies ahead of an interview.
Robin J. Phillips is digital director at the Reynolds Center, which she joined in 2009 after working as online community manager for azcentral.com, the website of The Arizona Republic in Phoenix. Phillips has served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small-business channel. In February 2011, she taught Webinars called Social Media 101, 202 and 303 for journalists; you can access those previous Webinars as self-guided training.
You can view the PowerPoint by clicking on the links below. To download and print, you may be asked to sign up for a free account at a third-party vendor, Slideshare. PDFs are available upon request.
The latest version of Adobe Flash is required to view the webinar recordings. You can download the latest version of Flash for free here.
Robin J. Phillips, digital director for the Reynolds Center, manages BusinessJournalism.org and the center's social media platforms. She teaches journalists to use social media as a reporting tool.