A question I hear often from journalists on social media is, “Am I wasting my time?”
My answer: No! You aren’t, but don’t take my word for it. Set goals, dig into the analytics.
Hubspot’s Dan Zarrella has launched a new tool that will help us dig into trends on Twitter and I think this has potential to be a very helpful tool for journalists.
TweetCharts.com is designed to be a simple way to obtain Twitter data on any hashtag, username, word, phrase or URL.
HubSpot’s Dan Zarrella says the new tool is designed to help Twitter users determine what Twitter sources are telling us about interest in a topic, what hashtags people are using associated with a topic, Twitter users influencing the discussion of particularly keywords and identify opportunities for engagement.
I think he might be right and its worth giving it a test drive. I did.
I asked TweetCharts to analyze the term “Business Journalism” which scanned 697 tweets in about 5 seconds.
The tool told me that 4.67 tweets per hour mention the phrase “Business Journalism.” The user who mentions the phrase most frequently is @BizJournalism (our Twitter account). No. 2 is @acarvin and No. 3 is @marissaevans.
The largest number of people talking about “Business Journalism” do so while on the web, rather than a mobile app or a tool like TweetDeck or HootSuite. This may be that people who are thinking and writing about business journalism are at their desks, perhaps at work.
The TweetCharts.com report on “Business Journalism” gathered 695 tweets posted between April 25 at 4:10 a.m. and May 1 at 9:04 a.m.
Now, I realize that most people who tweet about business journalism – the concept or the stories – don’t use the actual phrase “Business Journalism.”
So I checked another term: “Car Sales” are in the news today. TweetChart’s report includes:
- 687 tweets posted from May 1 at 12:04 a.m. to 9:37 a.m.
- 71.43% of the people mentioning “car sales” were male.
- 0% of those tweets included a photo or video.
- 99.85% of the tweets were positive in sentiment.
- 88.79% of those mentioning “car sales” included a link.
TweetChart also gives me the top words associated with this phrase (sales and car in this case), the most mentioned users (@guardian and @guardianEco out paced @Chrysler) and to hashtags (#Jobs and #job and #car and #hiring).
More from Zarrella on his new tool: Analyze Twitter Data for Any Search Term [Free Tool]
Oh, yeah. And it’s free.