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The Business of Me: Self-guided training

The pre-UNITY Convention workshop, “The Business of Me,” was originally held Aug. 1, 2012. The Reynolds Center offered a three-day webinar by the same name in June 2013, as well as a pre-conference workshop at Excellence in Journalism in Anaheim in August 2013.

Mark S. Luckie, Twitter’s creative content manager for journalism and the media, offers tips for professional branding and marketing, pitching ideas, as well as financial and time management.

Learn five key action items to advance your career as an entrepreneur.


How to:

  • Turn your idea into a business
  • Brand yourself and project your worth
  • Pitch your idea
  • Build a community of followers
  • Find funding
  • Manage your time and finances

Mark S. Luckie

Mark S. Luckie


Mark S. Luckie is Twitter’s creative content manager for journalism and the media. He left a position as the social media editor for The Washington Post in 2012. He founded the 10,000 Words blog in 2007 and sold it to Mediabistro in 2010.


Check out the resources below. At your own pace, you can walk through the self-guided lesson on professional and career management.

Session recordings

PowerPoint presentations

PowerPoints may be viewed at Slideshare.net, a free service that may require a log-in before downloading the presentation.

Additional resources


In Career tips, Self-guided and archives.

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