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So, you want to do an investigative business story. You’ve got several ideas, but how do you decide which one to pitch to your editor?
Let Pulitzer winner Michael J. Berens help you find, develop and pitch a winning investigative story idea. Attend his one-hour webinar Feb. 5 on Finding Your Best Investigative Business Story.
WHAT YOU WILL LEARN
- Find the best stories with a simple 10-point guide to create groundbreaking enterprise articles.
- Use free or easy-to-obtain public records, documents and sources to build extraordinary business stories.
- Develop time-tested reporting strategies and learn tricks of the trade that boost efficiency, unlock new story nuggets and coax reluctant sources on the record.
- Learn how to quantify stories with a spreadsheet program (and a handful of click-and-point commands) to unlock a treasure trove of business and finance stories.
- Discover techniques for writing memorable story memos that sell editors on your ideas.
IS THIS WEBINAR FOR YOU?
This hourlong webinar is for reporters tackling their first investigative story, as well as veterans looking for fresh ideas on where to look for good investigative pieces.
Michael J. Berens is a reporter for The Seattle Times and a winner of the 2012 Pulitzer Prize for investigative reporting. He previously worked for the Chicago Tribune and The Columbus Dispatch, where he began as a copy boy in 1981.
Berens’ work has received dozens of national awards, including multiple honors from the Society of American Business Editors and Writers; the National Press Club; the White House Correspondents Association; and Investigative Reporters and Editors; and Associated Press Media Editors. Additionally, his work in recent years was recognized with a Gerald Loeb Award; Worth Bingham Prize for Investigative Journalism; and Selden Ring Award for Investigative Journalism.
He was the 2011 bronze award winner in the Reynolds Center’s Barlett and Steele Awards for Investigative Business Journalism. | Behind the Barlett & Steele Award: Berens’ tips from “Seniors for Sale”
He is a frequent journalism trainer for various media-related organizations and is a former adjunct professor at the Medill School of Journalism at Northwestern University.
In this video included in Michael J. Berens’ “Seniors for Sale” package, Ann Detlefs of Everett, Wash., recalls the nightmare of finding bruises on her husband, Darwin, in an adult family home.
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ABOUT THE PROGRAM
This webinar is sponsored by the Donald W. Reynolds National Center for Business Journalism. Those who attend three of the center’s training events are eligible to receive a Circle of Achievement certificate. If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.