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You’ve heard about journalists and personal branding for a few years now. And if you’re like most journalists, you thought:
- Do people really talk like that?
- Oh, that’s just a buzz phrase.
- Isn’t branding just marketing?
- (But, I am shy.)
- Isn’t branding just selling out?
- Or, but my work should stand for itself.
Some of that is true, but the reality is that you are branding yourself, whether intentionally or not.
You are creating your brand.
So let’s talk about ways you can grab the wheel and take control of it.
In this free, one-hour webinar, Robin J. Phillips, the Reynolds Center’s digital director, will show you some simple tips to take control of your image, and accentuate the value of who you are and what you do best – apart from your news organization.
Your brand can be as simple as You Being You… Online. The trick is figuring out who that is and how to leverage online tools to make the most of your strengths. Phillips will help walk you through ways to figure that out and offer you ways you can take the next step toward being in control of your brand.
WHAT YOU WILL LEARN
- How to identify what your brand is now.
- Ways other journalists manage their online images.
- How to get started: Identify your strengths, know your goals.
- Understanding your personal brand promise.
- Practical ways to take charge of your image online.
IS THIS WEBINAR FOR YOU?
Yes. Whether you are happy where you are or looking for new opportunities, this webinar will help you as a journalist develop a plan to take charge of the image you are presenting online.
Robin J. Phillips joined the Reynolds Center in 2009, after working as online community manager for azcentral.com, the website of The Arizona Republic in Phoenix. She has also served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small business channel.
Phillips teaches a course on the Business & Future of Journalism at the Walter Cronkite School of Journalism and Mass Communication, was an adjunct professor of new media at Columbia University Graduate School of Journalism in New York and has presented at various journalism organizations on the use of social media as a reporting tool.
She is a co-founder of #wjchat, a weekly Twitter-based gathering of Web journalists. She holds a degree in journalism and political science from the University of Hawaii and is a master’s candidate at ASU.
Check out our Technology Help Page for connectivity requirements, helpful tips and an instructional video on how to access Reynolds Center webinars. You will receive an email with the URL and instructions on how to join the session. We also archive recordings of all our training at http://bit.ly/self-guided-training.
ABOUT THE PROGRAM
This webinar is sponsored by the Donald W. Reynolds National Center for Business Journalism.
Those who attend three of the Reynolds Center’s training events are eligible to receive a Circle of Achievement certificate.
If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.