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Branding for Journalists: You Being You … Online: Webinar, March 5


The Particulars

When: One hour at either
noon or 4 p.m. ET
March 5, 2013

Where: Online

Instructor: Robin J. Phillips,
Reynolds Center digital director

Registration is now closed.

Did you miss our live sessions?

Check out archived recordings and materials at the self-guided training page.

You’ve heard about journalists and personal branding for a few years now.  And if you’re like most journalists, you thought:

  • Do people really talk like that?
  • Oh, that’s just a buzz phrase.
  • Isn’t branding just marketing?
  • (But, I am shy.)
  • Isn’t branding just selling out?
  • Or, but my work should stand for itself.

Some of that is true, but the reality is that you are branding yourself, whether intentionally or not.

You are creating your brand.

So let’s talk about ways you can grab the wheel and take control of it.

In this free, one-hour webinar, Robin J. Phillips, the Reynolds Center’s digital director, will show you some simple tips to take control of your image, and accentuate the value of who you are and what you do best – apart from your news organization.

Your brand can be as simple as You Being You… Online. The trick is figuring out who that is and how to leverage online tools to make the most of your strengths.  Phillips will help walk you through ways to figure that out and offer you ways you can take the next step toward being in control of your brand.


  • How to identify what your brand is now.
  • Ways other journalists manage their online images.
  • How to get started: Identify your strengths, know your goals.
  • Understanding your personal brand promise.
  • Practical ways to take charge of your image online.


Yes. Whether you are happy where you are or looking for new opportunities, this webinar will help you as a journalist develop a plan to take charge of the image you are presenting online.

Robin J Phillips @RobinJP

Robin J. Phillips


Robin J. Phillips joined the Reynolds Center in 2009, after working as online community manager for azcentral.com, the website of The Arizona Republic in Phoenix. She has also served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small business channel.

Phillips teaches a course on the Business & Future of Journalism at the Walter Cronkite School of Journalism and Mass Communication, was an adjunct professor of new media at Columbia University Graduate School of Journalism in New York and has presented at various journalism organizations on the use of social media as a reporting tool.

She is a co-founder of #wjchat, a weekly Twitter-based gathering of Web journalists. She holds a degree in journalism and political science from the University of Hawaii and is a master’s candidate at ASU.


Check out our Technology Help Page for connectivity requirements, helpful tips and an instructional video on how to access Reynolds Center webinars. You will receive an email with the URL and instructions on how to join the session. We also archive recordings of all our training at http://bit.ly/self-guided-training.


This webinar is sponsored by the Donald W. Reynolds National Center for Business Journalism.

Those who attend three of the Reynolds Center’s training events are eligible to receive a Circle of Achievement certificate.

If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.

In 2014, Calendar: Workshops, Webinars, Career tips, Training.

Comments (10)

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  1. Dear sir,

    I am a brasilian Journalist. I would like to participate in the workshop Branding for Journalists: You Being You.

    Best regards,

    Ana Maria de Sousa

  2. Linda Austin says:

    Hi, Ana. We’d be delighted to have you. Please sign up above and join us at either noon or 4 p.m. Eastern U.S. time on March 5. Thanks for your interest.

  3. Hiromi says:

    I’m a freelance writer in Japan. Luckily I came across this site and would like to join the seminar.


  4. Jenny G says:

    You should include a section to teach journalists how to be unbiased, which is more important than all of the other stuff. Unfortunately we have a shameful, left wing bias in most of the media in how they report, what they choose to report and not report, selective editing, etc. The big J schools, including Columbia, should attend too. After all, it’s America’s freedom that is at stake here.

  5. hend mohsen says:

    hi, i want to join this workshop
    i am journalist

  6. Linda Austin says:

    Hi, Hiromi and Hend. We’d be delighted to have you join us. Please sign up above and attend the session at either noon or 4 p.m. Eastern U.S. time on March 5. Thanks for your interest.

  7. oreilly100 says:

    I see registration is now closed. Is it possible to view the discussion from your archives later? I am a freelance journalist based in Washington, D.C.

  8. Anonymous says:

    Can we access this webinar outside of today, March 5th? Meaning, can we revert back to it if we are unavailable during the time frames listed?

  9. Jessica11r says:

    If it’s not too late to sign up I would love to attend!

  10. admin says:

    Please join us at 4 p.m. Eastern U.S. time on March 5 at http://connect.asu.edu/reynoldscenter.

    If you’d like official credit for attending, please register at the following link:

    You can access a recording of the webinar, slides and a handout at http://bit.ly/journobrands

    Thanks for your interest!

    Cassandra Nicholson

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