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Taking stock: Why you come to BusinessJournalism.org

BusinessJournalism.org end of year stats

The numbers help tell us what journalists find valuable on BusinessJournalism.org.

We have a lot of ways to talk with business journalists around the country – workshops, webinars, Twitter and Facebook .. and even the occasional  phone call.

Every once in a while – and especially at the end of the year – we take a dive into our analytics to try to draw a picture of those of you who stop by BusinessJournalism.org.  This gives us an idea of how you found us, what you came to look at and how long you stuck around.

Some users are registered on our site. (If you aren’t and want to be, please do.) Others just come and go, leaving an electronic calling card with Google analytics. Since we are generously funded by the Donald W. Reynolds Foundation, to help journalists report on business better, we want to make sure we’re doing just that.

In general, you come to BusinessJournalism.org looking for training and you stay for the story ideas.

This is what the numbers tell us:

Our home page (BusinessJournalism.org) and training calendar page are the most popular pages on our site.

The page promoting ‘Telling Great Stories,’ an online session with veteran financial writer Diana B. Henriques, attracted 1.55 percent of our traffic for the whole year. If you missed it, you can check out the materials and watch the webinar in our archives: ‘Telling Great Stories’ self-guided training.

Other popular training (in order) were:

  • ‘Investigating Private Companies and Nonprofits’ with Ronald Campbell and Chris Roush.  | Self-guided.
  • ‘Beyond Google: Mining the Web for Company Intelligence’ with Sean Campbell. | Self-guided.
  • ‘SEC Filings Master Class’ with Michelle Leder. | Self-guided.

Many readers came for anything categorized as Story Ideas. Melissa Preddy writes four times a week, offering ideas and resources for timely business stories.

On Wednesday, Jan. 18, 2012, a Melissa post called Cruise ship sinking offers lessons on covering corporate disasters had 12,205 pageviews (small in metro daily terms, large in non-profit education site terms). This was by far the most popular story in any one day in 2012.

Who you are:

  • 77.46% of you are in the United States
  • Nearly 3% visit from the United Kingdom
  • 6.43% of you are New Yorkers
  • Most of you are using Firebox (26.6%), but Chrome is not far behind (25.7%)
  • Windows users (63.97%) far outpace Mac users (27.17%)
  • Most mobile users read us on iPads
  • 44% of our traffic is via search and top terms in 2012 were ‘cruise ship sinking,’ ‘business journalism,’ ‘reynolds center,’ and ‘linkedin logo.’
  • On average, you visit 8.27 pages every time you visit. (thank you!)


And one last thought while we’re talking numbers.

The top post on our site ever – over time.
Steve Doig’s best of CAR Conference: 13 free tools to analyze, display data

Thank you for visiting during 2012.  Let’s have a great New Year.  Feel free to tell us directly what type of training you’re interested in.  We love suggestions.

In Basics, Career tips, Featured, Story ideas.

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