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The Business of Me: NABJ, Orlando, July 31

The Particulars

July 31, 2013
1 – 4 p.m.

Gaylord Palms Resort
& Convention Center,
6000 W. Osceola Parkway,
Kissimmee, Fla. 34746

Mark S. Luckie,
Twitter’s creative content manager
for journalism and the media

This afternoon workshop
takes place during the
NABJ 2013 Convention.

Gaylord Palms Resort
& Convention Center

Discounts are available
through the NABJ Convention.

Registration is now closed.

Photo by flickr user Victor1558

Did you miss our live sessions?

Check out archived recordings and materials at the self-guided training page.

Whether you’re working in a mainstream news organization or striking out on your own with a blog, news site or freelance business, we’re all media entrepreneurs these days.

In this July 31 session at the NABJ 2013 Convention in Orlando, learn how to brand and market yourself and to pitch your ideas, plus understand the basics of financial and time management. And leave with five things to do when you get home to advance your career as an entrepreneur.

Mark S. Luckie, Twitter’s creative content manager for journalism and the media, shows you the ropes. He started the 10,000 Words blog and sold it to Mediabistro. He’s also the author of The Digital Journalist’s Handbook.

PLEASE NOTE: Attendees must register for the NABJ 2013 Convention to attend the afternoon workshop.


How to:

  • Turn your idea into a business
  • Brand yourself and project your worth
  • Pitch your idea
  • Build a community of followers
  • Find funding
  • Manage your time and finances


This workshop is designed for both those thinking about setting up their own media business, as well as those within mainstream media organizations who want to approach their jobs with an entrepreneurial bent. Even if you’re not setting up your own business immediately, you’ll learn how to better brand yourself as an expert and increase your value to your current employer.

AGENDA: The Business of Me

    • 1-1:10 p.m. Introductions and welcome
    • 1:10-1:20 p.m. Who are some journalists who have made the leap to being entrepreneurs?
    • 1:20-1:35 p.m. How to turn your idea into a business — What IS my idea? Is this a “business”? What resources exist to develop a business plan?
    • 1:35-1:50 p.m. Branding yourself — What is my expertise? How can I use social media to establish myself as an expert?
    • 1:50-2:05 p.m. Determining and projecting your worth — How to use Web analytics to track your reach online.
    • 2:05-2:15 p.m. Break
    • 2:15-2:35 p.m. How to pitch your idea — Perfecting the elevator pitch, finding contacts and using psychology.
    • 2:35-2:55 p.m. Exercise: Participants practice pitching followed by group critique.
    • 2:55-3 p.m. Break
    • 3-3:15 p.m. Building a community/following online
    • 3-15-3:30 p.m. Financing your business — What about ad networks, crowd-sourced funding and alternative ideas?
    • 3:30-3:45 p.m. Managing your time and money — How do you balance a full-time job with outside work, plus keep up with the records for your business?
    • 3:45-4 p.m. Discussion: Five things to do when you get home to advance your career as an entrepreneur


Mark S. Luckie

Mark S. Luckie became Twitter’s creative content manager for journalism and the media in June 2012. Prior to joining Twitter, he was the social media editor for The Washington Post.

He founded the 10,000 Words blog in 2007 and sold it to Mediabistro in 2010.

Luckie is an experienced journalism trainer and also the author of The Digital Journalist’s Handbook.

Self-guided training in being an entrepreneurial journalist

Please check out other Reynolds self-guided training on entrepreneurial journalism, branding and social networking:


This NABJ Convention workshop is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.

In Calendar: Workshops, Webinars, Training.

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