Whether you’re working in a mainstream news organization or striking out on your own with a blog, news site or freelance business, we’re all media entrepreneurs these days.
In this workshop before the Excellence in Journalism (EIJ) 2013 Conference in Anaheim, Calif., learn how to brand and market yourself and to pitch your ideas, plus understand the basics of financial and time management. And leave with five things to do when you get home to advance your career as an entrepreneur.
Mark S. Luckie, Twitter’s creative content manager for journalism and the media, shows you the ropes. He started the 10,000 Words blog and sold it to Mediabistro. He’s also the author of The Digital Journalist’s Handbook.
PLEASE NOTE: Attendees must sign up for this pre-conference workshop and pay $25. Registration for the rest of the EIJ Conference is not required.
WHAT YOU WILL LEARN
- Turn your idea into a business
- Brand yourself and project your worth
- Pitch your idea
- Build a community of followers
- Find funding
- Manage your time and finances
IS THIS HALF-DAY WORKSHOP FOR YOU?
This workshop is designed for both those thinking about setting up their own media business, as well as those within mainstream media organizations who want to approach their jobs with an entrepreneurial bent. Even if you’re not setting up your own business immediately, you’ll learn how to better brand yourself as an expert and increase your value to your current employer.
Mark S. Luckie became Twitter’s creative content manager for journalism and the media in June 2012. Prior to joining Twitter, he was the social media editor for The Washington Post.
Luckie is an experienced journalism trainer and also the author of The Digital Journalist’s Handbook.
AGENDA: The Business of Me
- 9-9:10 a.m. Introductions and welcome
- 9:10-9:20 a.m. Who are some journalists who have made the leap to being entrepreneurs?
- 9:20-9:35 a.m. How to turn your idea into a business — What IS my idea? Is this a “business”? What resources exist to develop a business plan?
- 9:35-9:50 a.m. Branding yourself — What is my expertise? How can I use social media to establish myself as an expert?
- 9:50-10:05 a.m. Determining and projecting your worth — How to use Web analytics to track your reach online.
- 10:05-10:15 a.m. Break
- 10:15-10:35 a.m. How to pitch your idea — Perfecting the elevator pitch, finding contacts and using psychology.
- 10:35-10:55 a.m. Exercise: Participants practice pitching followed by group critique.
- 10:55-11 a.m. Break
- 11-11:15 a.m. Building a community/following online
- 11:15-11:30 a.m. Financing your business — What about ad networks, crowd-sourced funding and alternative ideas?
- 11:30-11:45 a.m. Managing your time and money — How do you balance a full-time job with outside work, plus keep up with the records for your business?
- 11:45 a.m.-12 p.m. Discussion: Five things to do when you get home to advance your career as an entrepreneur
Self-guided training in being an entrepreneurial journalist
Please check out other Reynolds self-guided training on entrepreneurial journalism, branding and social networking:
- Branding for Journalists: You Being You… Online
- Getting LinkedIn — Sourcing through Social Networking
- Digital Efficiency for Business Journalists — 36 Tips to Tame Info Overload
- Sales Strategies for Freelance Business Journalists
- How to Launch You.com — Build Your Personal Website
- How to Be an Entrepreneur as a Business Journalist
- Social Media 101, 202, 303
ABOUT THE PROGRAM
This Excellence in Journalism Conference workshop is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.