In 2013, more and more newsrooms will revisit their social media strategy and ask, “What’s our return on investment?” How do we know if our newsroom is doing social “correctly”? What does this mean for our organization’s bottom line?
This Aug. 24 conference session, which will help you answer those questions, will be part of Boston: Uncommon, the 2013 convention of the National Association of Lesbian & Gay Journalists, which will be held in Boston Aug. 22-25.
This session is open to only NLGJA Conference attendees. Register here.
Social Media ROI for Journalists will be led by Chad Graham, senior editor of mobile, search and social, The Arizona Republic and azcentral.com, and Robin J. Phillips, digital director, Donald W. Reynolds National Center for Business Journalism.
WHAT YOU’LL LEARN
In this session, we’ll examine the four stages of social media use in newsrooms:
- from an active presence
- to engagement
- to steering the conversation
- to full integration.
Graham and Phillips will answer the following questions: How do I pick social media goals? How do I select tactics to reach those goals? How do I work with marketing? How do I measure social media?
IS THIS SESSION FOR YOU?
Social Media ROI will be of interest to managers overseeing social media and online news and for individuals who are beginning to ask (or are being asked by their publishers): “Is all this time on social media worth it?”
Chad Graham is the director of news content marketing for the Republic Media newsroom, home to azcentral.com, 12 News (NBC, Phoenix) and The Arizona Republic. In his previous position, he led the newsroom’s mobile, social media and search engine optimization strategy. Graham and his team of engagement producers worked to enhance real-time conversation and collaboration among journalists, readers and viewers. Graham previously served as a business reporter and columnist for The Republic. He has been an editor for the Advocate magazine and a reporter for the Des Moines Register, Hollywood Reporter and Associated Press. @chadgraham2
Robin J. Phillips is the digital director for the Donald W. Reynolds National Center for Business Journalism at Arizona State University. Her previous position was as online community manager for azcentral.com, the website of The Arizona Republic in Phoenix. She has also served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small business channel. She has been an adjunct instructor at the Walter Cronkite School of Journalism and Mass Communication and Columbia University Graduate School of Journalism. She is a co-founder of #wjchat, a weekly Twitter-based gathering of Web journalists. @robinjp
ABOUT THE PROGRAM
This workshop is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.
Those who successfully complete three workshops or online seminars presented by the Reynolds Center are eligible to receive a “Circle of Achievement” certificate.