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Social Media ROI for Journalists: Online, March 25

The Particulars

March 25, 2014,
noon or 4 p.m. ET

(This webinar was originally
set for March 4, 2014,
but has been rescheduled to
March 25, 2014.)


Chad Graham from
azcentral.com/The Arizona Republic,
and Robin J. Phillips from the
Reynolds Center

Registration is now closed.

Show me the moneyIn 2014, more and more newsrooms will revisit their social media strategy and ask, “What’s our return on investment?” How do we know if our newsroom is doing social “correctly”? What does this mean for our organization’s bottom line?

This free, one-hour webinar will help you answer those questions on March 25.

Social Media ROI for Journalists will be led by Chad Graham, Director of News Content Marketing at Republic Media, and Robin J. Phillips, digital director at the Donald W. Reynolds National Center for Business Journalism.


In this session, we’ll examine the four stages of social media use in newsrooms:

  • from an active presence
  • to engagement
  • to steering the conversation
  • to full integration.

Graham and Phillips will answer the following questions: How do I pick social media goals? How do I select tactics to reach those goals? How do I work with marketing? How do I measure social media?


Social Media ROI will be of interest to managers overseeing social media and online news and for individuals who are beginning to ask (or are being asked by their publishers): “Is all this time on social media worth it?”

Chad Graham, social media editor, The Arizona Republic

Chad Graham


Chad Graham is the director of news content marketing for the Republic Media newsroom, home to azcentral.com, 12 News (NBC, Phoenix) and The Arizona Republic. In his previous position, he led the newsroom’s mobile, social media and search engine optimization strategy. Graham and his team of engagement producers worked to enhance real-time conversation and collaboration among journalists, readers and viewers. Graham previously served as a business reporter and columnist for The Republic. He has been an editor for the Advocate magazine and a reporter for the Des Moines Register, Hollywood Reporter and Associated Press. @chadgraham2

Robin J Phillips @RobinJP

Robin J. Phillips

Robin J. Phillips is the digital director for the Donald W. Reynolds National Center for Business Journalism at Arizona State University. Her previous position was as online community manager for azcentral.com, the website of The Arizona Republic in Phoenix. She has also served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small business channel. She has been an adjunct instructor at the Walter Cronkite School of Journalism and Mass Communication and Columbia University Graduate School of Journalism. She is a co-founder of #wjchat, a weekly Twitter-based gathering of Web journalists. @robinjp


Check out our Technology Help Page for connectivity requirements, helpful tips and an instructional video on how to access Reynolds Center webinars. You will receive an email with the URL and instructions on how to join the session. We archive recordings of all our training at http://bit.ly/self-guided-training.


This webinar is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.

Those who successfully complete three workshops or online seminars presented by the Reynolds Center are eligible to receive a “Circle of Achievement” certificate.

In 2014, Calendar: Workshops, Webinars, Training.

Comments (2)

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  1. vivianlewis says:

    is this webinar a way to get more social media coverage for an emailed blog, what I do? thanks for replying. can I attend the next event in boston as I missed both noon and 4pm in NYC

  2. Vivian, I’m sorry you missed the webinar sessions. And the Boston event was an in-person session in the fall. You are able to review today’s webinar though. We have the tools and a recording on this page: Social Media ROI for Journalists


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