Health care

New demographic forecasts prompt a closer look at marketing to seniors

Hot off the press from the U.S. Census Bureau, two new reports chronicle the aging of the United States’ population, a trend that can springboard stories on myriad business beats from health care to casinos. The number of people over

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An aching, aging population will provide plenty of biz for physical therapists

Amid ongoing coverage of a tepid jobs market, it’s difficult to ignore on that offers double-digit growth in the coming years:  The federal Bureau of Labor Statistics is forecasting that demand for physical therapists will grow a whopping 36 percent between

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Truckers, tote boards, tattoos and tequila: Stories to localize in May

May is another one of those action-packed month for business features that can tie into a number of industries or beats, and I wanted to provide some food for thought and resources about upcoming events you might want to localize.

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Doctors, clinics and the pent-up demand from newly insured patients

President Obama last week relished his announcement that some 8 million people already have signed up for private health insurance under the Affordable Care Act, and that milestone sets the stage for a number of business angles related to the

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As guidelines evolve, what happens to the business of mammography?

Recent news of a study that casts doubt on the life-saving value of mammograms is a huge health science story — fueling more intense debate about the tests’ role in detecting breast cancer at treatable stages — but it’s also

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Readers need details if their employer self-insures for medical costs

AOL’s about-face on cuts to its 401(k) program raises some other interesting issues regarding employee privacy and employers that self-insure for the medical benefits they extend to workers. Self-insurance is when employers pay medical benefits claims directly rather than paying

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Lap dogs in New York to hot laps in Daytona, February is full of news

Coming up in February you might want to consider local angles to the following: African American History Month / Black History Month.   While it sometimes might feel a bit smarmy to spotlight your region’s African American business leaders and owners

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Still a good time to write about the multi-billion-dollar self-help industry

Before that fresh new-calendar feeling wears off, you might want to take time in this early part of the year to check up on the various practitioners in the self-improvement industries.  Coaches, counselors and purveyors of wellness products are enjoying

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From plumbers to bird-seed sellers, who gains when sub-zero temps hit?

It’ll take something pretty amazing to compete for headlines with the extreme weather outbreak ongoing this week across much of the United States.  When people are trying to make it through the daily commute and  other activities despite zero-degree temperatures,

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Plenty of angles on the growing ranks of plus-size businesses

An intriguing conference is taking place in Atlanta this week.  Obesity Week, the Nov. 11-16 convention billed as “Where Science and Treatment Meet,” is a new event that coordinates the annual meetings of The Obesity Society and the American Society for

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