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Helping consumers spot phony ‘green’ claims on Earth Day and beyond
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Helping consumers spot phony ‘green’ claims on Earth Day and beyond

By on Apr 17, 2014

Earth Day is April 22 and it’s not just for environmental writers.  From solid waste to clean energy to careers and more, there’s an ecology claim to scrutinize on pretty much every business beat. Even NASCAR, the embodiment of internal-combustion engine worship, tries an earth-friendly spin:  Its Race to Green initiative is encouraging tree planting to [...]

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Quicktips: Mad Men kitsch, real-estate glitch, Passover product pitch
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Quicktips: Mad Men kitsch, real-estate glitch, Passover product pitch

We’re amid one of those stimulating times of year when the seasonal news pegs are so numerous it’s hard to keep up.  I missed National Love Your Produce Manager Day and going to have to take a pass on National Garlic Day; hoping to squeeze in some Earth Day ideas but meanwhile here are a [...]

As autism prevalence soars, which businesses strive to accommodate?
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As autism prevalence soars, which businesses strive to accommodate?

The Centers for Disease Control and Prevention published an amazing statistic last week:  One in 68 U.S. children has an autism spectrum disorder – up 30 percent from just two years ago, according to a CNN report. Here’s the basic fact sheet on the disorder from the CDC’s extensive autism portal; it says “People with [...]

Companies, individuals making the most of .guru, .bike, and more
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Companies, individuals making the most of .guru, .bike, and more

If you’re casting about for an interesting marketing or trends story, here’s one that could be adapted to just about any beat: The new domain names that have become available this year, which allow businesses to shed the run-of-the-mill .com designation in favor of snazzier suffixes like .bank, .guru and even, heaven help us, .Kardashian. [...]

Airlines to coffee-shops, what’s the benefit from loyalty programs?
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Airlines to coffee-shops, what’s the benefit from loyalty programs?

Buzzing around on errands, I flicked the radio to top-of-the-hour news and couldn’t believe it when the lead story – ahead of another winter weather blast, deadly overseas strife and Arizona’s controversial “religious freedom” bill – was word that Delta plans to make it harder next year for flyers to qualify for elite membership status. [...]

10 Must See Business Movies: Documentaries
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10 Must See Business Movies: Documentaries

With the Academy Awards coming up on Sunday March 2, it’s a great time to look at films in which business plays a role. That covers a wide swath of films, so our series is dividing them into three categories: classics, contemporary and documentary. Previously, we looked at fictional films in which the business world [...]

Disney’s ticket prices climb as consumers watch the other parks
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Disney’s ticket prices climb as consumers watch the other parks

OK, let’s bite. News that Disney is raising admission prices to its Magic Kingdom – another $4 to $99 for a day pass at its Orland theme park – created a bit of a stir this week, with parents’ blogs and pundits weighing in indignantly on the increasing cost of a pass to the iconic [...]

10 Must See Business Movies: Contemporary
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10 Must See Business Movies: Contemporary

With the Academy Awards coming up on Sunday March 2, it’s a great time to look at films in which business plays a role. That covers a wide swath of films, so our series is dividing them into three categories: classics, contemporary and documentary. Each film has a business component. Some take place in the [...]

10 Must See Business Movies: The Classics
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10 Must See Business Movies: The Classics

With the Academy Awards coming up on Sunday, March 2, it’s a great time to look at films in which business plays a role. That covers a wide swath of films, so we’re dividing them into three categories: classics, contemporary and documentary. Each film has a business component. Some take place in the business world, [...]

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