Media | Advertising

Story Idea: How Retailers Use Weather Forecasts to Increase Sales

Product marketing has a new gold standard: advertisements targeted not just to specific customers, but to

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The Business of Online Celebrity

  For most people, posting a video of a dancing chihuahua or re-Tweeting a politician’s quote

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5 Surprising Trends in the Book Industry

In the changing technological landscape of the 21st century, the book publishing industry is in constant flux.

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Key Takeaways From This Year’s Online News Association Conference

I have the pleasure of serving on the board of the Online News Association (ONA). For

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Entertaining Business: 2015 Fall Movie Preview, Part 3

In our previous stories, we told you about big pictures, family friendly movies and Oscar contenders

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Politics And Money: Who’s Really Behind That Ad?

If you’re in a battleground state, you’ve already noticed political ads on TV, radio and strategic

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Entertaining Business: What The Sesame Street HBO Deal Means

Last week Sesame Street signed a new partnership deal with HBO, which means that new episodes

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Who To Follow On #FinanceTwitter

Twitter is incredibly helpful for journalists looking for up to the minute developments while covering a beat, but the amount of information

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Entertaining Business: BMW And Mission Impossible

Tom Cruise’s newest Mission: Impossible movie debuted this weekend with $56 million in U.S. ticket sales,

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Sports And Money: Big Profits From Video Gaming

Performance enhancing drugs have been a controversy in sports for some time. Now, the problem has

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