Media | Advertising

Confronted by mega-ads, WLRN radio reporter thinks locally and nationally

By Rosland Gammon on Sep 01, 2010 in Best Practices, Featured, Media | Advertising, Real estate | Econ development

Kenny Malone, reporter/producer at radio station WLRN, based at The Miami Herald, noticed big ads appearing on buildings in Dade County. Then he received a press release from a company announcing that a “mural” was going up.
“What caught my eye was how enormous it was,” Kenny says of the 32,000-square-foot vinyl ad.
His segment that aired [...]

Building an iPhone app for $624 and lessons learned

By Robin J Phillips on Aug 30, 2010 in Media | Advertising, Technology

Nieman Journalism Lab recently launched an iPhone app they say is “the best way to stay up-to-the-minute on the future of journalism. It’s free and available now in the App Store.”

I’d review it for you, but I’ve got an Android, an HTC Incredible in fact. Nieman Lab decided to go with the iPhone [...]

Where will Money fall in USA Today’s new ‘content rings’?

By Robin J Phillips on Aug 27, 2010 in Basics, Media | Advertising, Networking

You may have heard today that USA Today is making the most dramatic overhaul of its staff in its 28-year history, de-emphasizing print and accentuating USA Today on mobile devices.
“This gets us ready for our next quarter century,” USA Today Publisher Dave Hunke told The Associated Press.
The changes mean 130 layoffs this fall for the [...]

Covering the college campus marketing frenzy

By Melissa Preddy on Aug 23, 2010 in Featured, Media | Advertising, Personal finance

The annual college move-in spectacle is under way – or about to be – on campuses nationwide, and with it comes a new crop of freshly minted adult consumers.
Marketers are swarming these fresh targets, and they’re not just touting textbooks, takeout and technology. From bus passes to bank accounts, pilsner to pillow slips, college students [...]

U.S. business journalists’ median salary is $65,000-70,000, SABEW reports

By Linda Austin on Aug 19, 2010 in Basics, Career tips, Featured, Jobs, Latest, Media | Advertising

Business journalists in the United States have a median salary of between $65,000 and $70,ooo, according to an informal survey in July and August by the Society of American Business Editors and Writers (SABEW).
That compares to a median salary of just over $60,000 in a survey of 473 randomly selected business journalists conducted by a [...]

Bloomberg turns back to … er, Bloomberg

By Robin J Phillips on Aug 18, 2010 in Basics, Media | Advertising

Advertising Age has an interesting piece today on how Bloomberg, which has spent a lot of time, effort and attention on BusinessWeek magazine, is turning back to Bloomberg magazine.
Bloomberg Hunts New Advertisers for Its Other Magazine
Bloomberg bought BusinessWeek last fall and redesigned it in the spring. It is now looking for ways to attract [...]

Business-media company, PR firm invest $1 million in Minn. news aggregator

By Linda Austin on Aug 18, 2010 in Basics, Entrepreneurs, Latest, Media | Advertising

In what may be every media entrepreneur’s dream, just 11 months after launch, an aggregator of Minnesota news has attracted $1 million from The Dolan Co., which owns weekly business newspapers nationwide, and a Minneapolis public relations firm, Padilla Speer Beardsley.
The site is BringMeTheNews.com, which Rick Kupchella founded in September 2009. He is a [...]

When your story goes viral: Be careful what you ask for

By Robin J Phillips on Aug 17, 2010 in Investing | Banking, Media | Advertising

In CJR today, Elizabeth Dwoskin tells the tale of watching one of her stories go viral.
This is the CJR piece: Watching My Story Go Viral in Twenty-Four Hours: How Debrahlee Lorenzana became the banker heard ‘round the world
This is her story: Is This Woman Too Hot To Be a Banker?
You will remember [...]

Former NYT public editor Clark Hoyt consulting with Bloomberg on Washington expansion

By Linda Austin on Aug 13, 2010 in Basics, Media | Advertising

Clark Hoyt, who ended his three-year term as public editor for The New York Times in June, is consulting with Bloomberg News as it expands its Washington coverage.
Hoyt, 67, who has 22 years of Washington experience including a Pulitzer Prize in 1973, said he is advising Bloomberg News Editor-in-Chief Matt Winkler in an open-ended arrangement.
Bloomberg [...]