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TV consumers spending more, watching less: At what cost?
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TV consumers spending more, watching less: At what cost?

By on May 21, 2014

A $49 billion cable television merger is a pretty big headline, and one that’ll keep audiences talking for days if not weeks, especially when it concerns a product that’s in pretty much every household’s living room.  As reported Sunday, AT&T wants to buy satellite television provider Direct TV in a $95-a-share merger that will affect [...]

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Online promos: What’s working, what’s not for your local merchants?
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Online promos: What’s working, what’s not for your local merchants?

With Groupon Inc. set to release earnings May 6, it’s a good opportunity to take a look at the evolution of the daily deals / couponing craze several years after it peaked. (And Mother’s Day, coming up May 11, likely will drive even more than the usual number of promos, which will help you find [...]

Truckers, tote boards, tattoos and tequila:  Stories to localize in May
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Truckers, tote boards, tattoos and tequila: Stories to localize in May

May is another one of those action-packed month for business features that can tie into a number of industries or beats, and I wanted to provide some food for thought and resources about upcoming events you might want to localize. Place your bets.  Saturday’s 140th running of the Kentucky Derby is a big day for [...]

Helping consumers spot phony ‘green’ claims on Earth Day and beyond
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Helping consumers spot phony ‘green’ claims on Earth Day and beyond

Earth Day is April 22 and it’s not just for environmental writers.  From solid waste to clean energy to careers and more, there’s an ecology claim to scrutinize on pretty much every business beat. Even NASCAR, the embodiment of internal-combustion engine worship, tries an earth-friendly spin:  Its Race to Green initiative is encouraging tree planting to [...]

Quicktips: Mad Men kitsch, real-estate glitch, Passover product pitch
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Quicktips: Mad Men kitsch, real-estate glitch, Passover product pitch

We’re amid one of those stimulating times of year when the seasonal news pegs are so numerous it’s hard to keep up.  I missed National Love Your Produce Manager Day and going to have to take a pass on National Garlic Day; hoping to squeeze in some Earth Day ideas but meanwhile here are a [...]

As autism prevalence soars, which businesses strive to accommodate?
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As autism prevalence soars, which businesses strive to accommodate?

The Centers for Disease Control and Prevention published an amazing statistic last week:  One in 68 U.S. children has an autism spectrum disorder – up 30 percent from just two years ago, according to a CNN report. Here’s the basic fact sheet on the disorder from the CDC’s extensive autism portal; it says “People with [...]

Companies, individuals making the most of .guru, .bike, and more
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Companies, individuals making the most of .guru, .bike, and more

If you’re casting about for an interesting marketing or trends story, here’s one that could be adapted to just about any beat: The new domain names that have become available this year, which allow businesses to shed the run-of-the-mill .com designation in favor of snazzier suffixes like .bank, .guru and even, heaven help us, .Kardashian. [...]

Airlines to coffee-shops, what’s the benefit from loyalty programs?
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Airlines to coffee-shops, what’s the benefit from loyalty programs?

Buzzing around on errands, I flicked the radio to top-of-the-hour news and couldn’t believe it when the lead story – ahead of another winter weather blast, deadly overseas strife and Arizona’s controversial “religious freedom” bill – was word that Delta plans to make it harder next year for flyers to qualify for elite membership status. [...]

10 Must See Business Movies: Documentaries
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10 Must See Business Movies: Documentaries

With the Academy Awards coming up on Sunday March 2, it’s a great time to look at films in which business plays a role. That covers a wide swath of films, so our series is dividing them into three categories: classics, contemporary and documentary. Previously, we looked at fictional films in which the business world [...]

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