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Self-publishing industry empowers local authors, service providers
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Self-publishing industry empowers local authors, service providers

By on Jun 17, 2014

Several of the best new books I’ve read lately have had one thing in common: They’ve lacked any sort of publisher’s imprint on the inside cover or title pages. Self-publishing, in either hardcopy or e-book format, is a fast-growing sector, driven by authors too impatient to wait for a traditional publisher’s verdict on their work, or […]

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Ties, tools, paternity leave: What fathers mean in the marketplace
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Ties, tools, paternity leave: What fathers mean in the marketplace

The annual salute to dads comes up June 15, and like all traditional and manufactured holidays and observances, marketers are not shy about using it to spark consumer spending.  My e-mail inbox is clogged with frantic exhortations from national chains pushing grills, apparel, retro beer posters, tools, cheese-and-sausage packs and other delights for Pop — all […]

Around the U.S., June means LGBT pride and profit
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Around the U.S., June means LGBT pride and profit

One of June’s most widespread observances is Lesbian, Gay, Bisexual and Transgender (LGBT) Pride Month, which as this Library of Congress history page notes, commemorates the Stonewall riots in Manhattan which were a milestone in the gay liberation movement in the 1960s. Celebrations in the form of parades, parties, rallies and so on will be […]

TV consumers spending more, watching less: At what cost?
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TV consumers spending more, watching less: At what cost?

A $49 billion cable television merger is a pretty big headline, and one that’ll keep audiences talking for days if not weeks, especially when it concerns a product that’s in pretty much every household’s living room.  As reported Sunday, AT&T wants to buy satellite television provider Direct TV in a $95-a-share merger that will affect […]

Online promos: What’s working, what’s not for your local merchants?
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Online promos: What’s working, what’s not for your local merchants?

With Groupon Inc. set to release earnings May 6, it’s a good opportunity to take a look at the evolution of the daily deals / couponing craze several years after it peaked. (And Mother’s Day, coming up May 11, likely will drive even more than the usual number of promos, which will help you find […]

Truckers, tote boards, tattoos and tequila:  Stories to localize in May
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Truckers, tote boards, tattoos and tequila: Stories to localize in May

May is another one of those action-packed month for business features that can tie into a number of industries or beats, and I wanted to provide some food for thought and resources about upcoming events you might want to localize. Place your bets.  Saturday’s 140th running of the Kentucky Derby is a big day for […]

Helping consumers spot phony ‘green’ claims on Earth Day and beyond
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Helping consumers spot phony ‘green’ claims on Earth Day and beyond

Earth Day is April 22 and it’s not just for environmental writers.  From solid waste to clean energy to careers and more, there’s an ecology claim to scrutinize on pretty much every business beat. Even NASCAR, the embodiment of internal-combustion engine worship, tries an earth-friendly spin:  Its Race to Green initiative is encouraging tree planting to […]

Quicktips: Mad Men kitsch, real-estate glitch, Passover product pitch
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Quicktips: Mad Men kitsch, real-estate glitch, Passover product pitch

We’re amid one of those stimulating times of year when the seasonal news pegs are so numerous it’s hard to keep up.  I missed National Love Your Produce Manager Day and going to have to take a pass on National Garlic Day; hoping to squeeze in some Earth Day ideas but meanwhile here are a […]

As autism prevalence soars, which businesses strive to accommodate?
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As autism prevalence soars, which businesses strive to accommodate?

The Centers for Disease Control and Prevention published an amazing statistic last week:  One in 68 U.S. children has an autism spectrum disorder – up 30 percent from just two years ago, according to a CNN report. Here’s the basic fact sheet on the disorder from the CDC’s extensive autism portal; it says “People with […]

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