Beats

Story Idea: How Retailers Use Weather Forecasts to Increase Sales

Product marketing has a new gold standard: advertisements targeted not just to specific customers, but to

Read More

The Business of Online Celebrity

  For most people, posting a video of a dancing chihuahua or re-Tweeting a politician’s quote

Read More

Finding the Money Stories in Your Local Library

Libraries are a vital part of many communities, even in the digital age. Between 2002 and

Read More

Jumpstart Your Black Friday Reporting: 10 Fast Facts

Black Friday is traditionally the busiest shopping day of the year, the official start of the

Read More

The Business of Cranberries: 4 Story Ideas

As Thanksgiving approaches, business reporters ought to start thinking about the cranberry industry and features around

Read More

How to Use Databases to Untangle Local Food Webs

As the world grows more interconnected, so do food systems. Most communities import their food from

Read More

4 New Movie Theater Trends

Facing competition from streaming services like Netflix, movie theaters have had a hard time in recent

Read More

Exploring the Money in Study Abroad Programs

Listen to a college pitch and you’ll probably hear about transformational opportunities to study abroad. In

Read More

The Financial Impact of Homecoming

For millions of high schools and colleges, it’s homecoming season. The American tradition got its start on college

Read More

A Guide to Covering Gen Z and Higher Ed

Millennials are old news. Generation Z, comprised of people born roughly from 1996 to 2011, is fresh

Read More